In-house Facebook & Instagram Advertising Masterclass

Course: FBIGAM-H
  • Content
Advanced / Senior leader

With Facebook now boasting over 2 billion active monthly users globally, it has become a digital goliath providing marketers and advertisers with powerful capabilities to reach, engage and convert audiences.

Facebook Ads Manager, is an incredibly powerful ad platform for reaching broad or niche audiences on Facebook, Instagram and Messenger. In this comprehensive masterclass we’ll cover the 11 different Ad Objectives and how to best use each one to drive social success for your business. By the end of the masterclass we’ll have covered everything from the basics, through to the inner workings of Ads Manager including Creative Hub and Audience Insights.


This hands-on masterclass will cover:

  • Fundamentals of Ads Manager features and functionality
  • Factors that determine how your ads are served to users (Facebook’s BEAR algorithm)
  • How to target the right user with the right content at the right time
  • Custom Audiences, Lookalikes, Audience Insights and Audience Sharing
  • Planning and staging ad creatives in Facebook Creative Hub
  • The Facebook Pixel and how to use it to it for retargeting and conversion tracking
  • Retargeting website visitors and eDM subscribers
  • Understanding ad performance metrics and insights
  • Ad Reporting and conversion attribution
  • Optimising ad campaigns and proving ROI to stakeholders


Customisation Options

This course has been created from our industry leading Social Media Marketing Essentials and Social Media Marketing Strategy  courses with new in-depth material specific to the Facebook Ads Manager. The customisation options for this course include;

  • Details of your existing Facebook, Instagram and Messenger ad campaigns
  • Examples and case studies drawn from your industry or business
  • Alignment to your business objectives and goals on social media


Duration

½ Day


Suggested class size

Max 8 people per class

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