All professional marketers know one thing is vital: their relationship with customers. Issues such as opt-in/opt-out, privacy, data collection, spam, email and telemarketing have a huge impact on the ability to place a product or service into the market.

Understanding and complying with the relevant legislation and laws makes the marketer’s job easier and creates a bond of trust with consumers.

ADMA is committed to working with both business and government to help shape a regulatory and legal landscape that protects consumers but also safeguards the right of businesses to sell their products and services.

At ADMA, advocacy extends into all areas of marketing practice, including:

• Engagement with government and media regulators at all levels: local, state and federal level
• Policy development
• Contribution to industry consultation and legislative reviews

Being a serious marketer means staying up-to-date with the latest compliance, privacy and regulatory issues.

ADMA Comply is a free member resource offering policy updates, news and information.