Every serious marketer knows one thing is vital: their relationship with customers.
Issues such as privacy, fair trading, spam and telemarketing have a huge impact on the ability to market a product or service. Complying with the relevant legislation and laws not only makes financial common sense but it creates a bond of trust with consumers.
For 50 years, ADMA has been committed to working with both business and government to help shape a regulatory and legal landscape that protects consumers but also safeguards the right of businesses to sell their products and services. Specifically ADMA advocates exclusively for members by:
- Engaging government and media regulators at the local, state and federal level
- Policy development
- Contributing to industry consultation and legislative reviews
For those wanting to keep up to date on the latest compliance, privacy and regulatory issues, ADMA Comply offers resources, policy updates, news and information to members for free.