Home Global Forum 2025 ADMA Global Forum: Elevate for Marketing's Next HorizonSofitel Sydney Wentworth | 9 September 2025ADMA Global Forum 2025 brought together leaders, innovators, and practitioners from across the marketing, advertising, and data landscape for an unforgettable three-day experience. The event celebrated the power of data-driven creativity and highlighted the latest thinking, tools, and strategies that are shaping the future of marketing.Across keynote sessions, panel discussions, and case studies, attendees gained practical insights from some of the world’s most forward-thinking brands and experts. ADMA Global Forum also provided opportunities for meaningful networking and collaboration. The event inspired professionals to connect with peers, partners, and industry leaders in order to drive innovation and growth in their organisations.On-demand tickets are now available for purchase, giving you full access to GF25 content at your convenience. Buy On-demand tickets now OUR 2025 LINEUP... Holly Ransom Holly Ransom is the Master of Ceremonies for this year's ADMA Global Forum. Known for her dynamic ability to elevate complex ideas into actionable insights. Todd Sampson*Please note, Todd’s session is an exclusive in-person keynote experience will not be available via livestream or in post-event recordings. Todd is an adventurer, award-winning documentary-maker, television presenter and businessman. The Financial Review and News Limited ranked him as one of the most influential executives in Australia. Kate BlytheKate Blythe joined MECCA in August 2020 as the Chief Marketing Officer, braving two weeks of hotel quarantine with her family to migrate from the UK to Melbourne. Paulie DeryPaulie Dery is Chief Marketing Officer at AG1, a global health company focused on foundational nutrition, with previous leadership roles as CMO at YETI and Global Executive Creative Director at Uber. Sarla FernandoSarla Fernando, Deputy Chair of ADMA's Regulatory and Advocacy Working Group, is a globally experienced, digitally-grounded professional. Peter LeonardPeter Leonard, Chair of ADMA's Regulatory and Advocacy Working Group, is a data and technology consultant and business lawyer advising data-driven businesses and government agencies. Joanne Smith*Please note, The Blackmores session is an exclusive virtual closing keynote experience and will not be available for in-person attendance, but will be available in post-event recordings.Joanne Smith, Chief Brand, Innovation, and Communications Officer at Blackmores Group, has over 25 years of extensive experience in global marketing and commercial leadership. Warren Mackay-Smith*Please note, The Blackmores session is an exclusive virtual closing keynote experience and will not be available for in-person attendance, but will be available in post-event recordings.Warren Mackay-Smith, as General Manager of the AI Innovation Hub at Blackmores Group, is a digital innovation leader with a passion for transforming how businesses harness data and AI to drive growth. Dr Kellie NuttallDr. Kellie Nuttall is a Partner at Deloitte, and is a globally recognised authority on AI strategy and transformation, and spends most of her time working with boards and executive teams to cut through AI hype and get to what matters: strategic value. Siobhan SavageSiobhan Savage is the CEO and co-founder of Reejig, where she pioneered the world’s first AI-powered Work Operating System. Tom Goodwin Tom Goodwin, a highly influential figure in marketing, holding the title of #1 Voice in Marketing on LinkedIn for the fourth time and amassing over 725,000 followers. Paul HewettPaul Hewett is CEO of In Marketing We Trust, a data-driven digital agency with a global client base. With over two decades of experience in data and digital marketing, Paul has led high-growth businesses across the UK and Australia. Hannah FillisAs MECCA’s Head of Digital Marketing and Media, Hannah is responsible for leading strategy across the beauty retailer’s digital channels, including social, content and advertising. Anthony TooveyAnthony Toovey, Strategic Advisor for ADMA, brings 20 years in FMCG leadership, including CMO roles, and now consults across industries. Susan PressSusan Press, Marketing Director at PepsiCo ANZ Beverages, is a seasoned marketing leader with over 20 years of experience building and revitalising some of Australia and New Zealand’s most iconic consumer brands. Natalie LockwoodNatalie Lockwood, Chief Marketing Officer at NAB, is an accomplished marketing leader and has spent her career working in Australia and Asia Pacific in the financial services and payments industry. Emma JensenEmma Jensen is the Vice President for Small Business at Optus, and is a highly experienced leader with a strong track record in driving business transformation and growth outcomes. TAKE A LOOK AT 2024'S HIGHLIGHTS... ❝ ADMA Global Forum never fails to bring some of the best speakers in the industry to the stage. I always look forward to attending.❞ Susan Coghill CMO - Tourism Australia ❝ You need to attend this event! Highly energetic, thought-provoking, and inspirational. A great opportunity to network and learn from some of the best.❞Steve BrennenCo-founder and CEO - Archie ❝ For the modern marketer, there is no place like ADMA's Global Forum to hear from the best.❞ Paul McCrory Strategic Growth Consultant ❝ Simply unmissable. A fantastic event!❞ Mim Haysom EGM Brand and Customer Experience - Suncorp . PRINCIPAL PARTNER SUPPORTING PARTNERS
Holly Ransom Holly Ransom is the Master of Ceremonies for this year's ADMA Global Forum. Known for her dynamic ability to elevate complex ideas into actionable insights.
Todd Sampson*Please note, Todd’s session is an exclusive in-person keynote experience will not be available via livestream or in post-event recordings. Todd is an adventurer, award-winning documentary-maker, television presenter and businessman. The Financial Review and News Limited ranked him as one of the most influential executives in Australia.
Kate BlytheKate Blythe joined MECCA in August 2020 as the Chief Marketing Officer, braving two weeks of hotel quarantine with her family to migrate from the UK to Melbourne.
Paulie DeryPaulie Dery is Chief Marketing Officer at AG1, a global health company focused on foundational nutrition, with previous leadership roles as CMO at YETI and Global Executive Creative Director at Uber.
Sarla FernandoSarla Fernando, Deputy Chair of ADMA's Regulatory and Advocacy Working Group, is a globally experienced, digitally-grounded professional.
Peter LeonardPeter Leonard, Chair of ADMA's Regulatory and Advocacy Working Group, is a data and technology consultant and business lawyer advising data-driven businesses and government agencies.
Joanne Smith*Please note, The Blackmores session is an exclusive virtual closing keynote experience and will not be available for in-person attendance, but will be available in post-event recordings.Joanne Smith, Chief Brand, Innovation, and Communications Officer at Blackmores Group, has over 25 years of extensive experience in global marketing and commercial leadership.
Warren Mackay-Smith*Please note, The Blackmores session is an exclusive virtual closing keynote experience and will not be available for in-person attendance, but will be available in post-event recordings.Warren Mackay-Smith, as General Manager of the AI Innovation Hub at Blackmores Group, is a digital innovation leader with a passion for transforming how businesses harness data and AI to drive growth.
Dr Kellie NuttallDr. Kellie Nuttall is a Partner at Deloitte, and is a globally recognised authority on AI strategy and transformation, and spends most of her time working with boards and executive teams to cut through AI hype and get to what matters: strategic value.
Siobhan SavageSiobhan Savage is the CEO and co-founder of Reejig, where she pioneered the world’s first AI-powered Work Operating System.
Tom Goodwin Tom Goodwin, a highly influential figure in marketing, holding the title of #1 Voice in Marketing on LinkedIn for the fourth time and amassing over 725,000 followers.
Paul HewettPaul Hewett is CEO of In Marketing We Trust, a data-driven digital agency with a global client base. With over two decades of experience in data and digital marketing, Paul has led high-growth businesses across the UK and Australia.
Hannah FillisAs MECCA’s Head of Digital Marketing and Media, Hannah is responsible for leading strategy across the beauty retailer’s digital channels, including social, content and advertising.
Anthony TooveyAnthony Toovey, Strategic Advisor for ADMA, brings 20 years in FMCG leadership, including CMO roles, and now consults across industries.
Susan PressSusan Press, Marketing Director at PepsiCo ANZ Beverages, is a seasoned marketing leader with over 20 years of experience building and revitalising some of Australia and New Zealand’s most iconic consumer brands.
Natalie LockwoodNatalie Lockwood, Chief Marketing Officer at NAB, is an accomplished marketing leader and has spent her career working in Australia and Asia Pacific in the financial services and payments industry.
Emma JensenEmma Jensen is the Vice President for Small Business at Optus, and is a highly experienced leader with a strong track record in driving business transformation and growth outcomes.
❝ ADMA Global Forum never fails to bring some of the best speakers in the industry to the stage. I always look forward to attending.❞ Susan Coghill CMO - Tourism Australia
❝ You need to attend this event! Highly energetic, thought-provoking, and inspirational. A great opportunity to network and learn from some of the best.❞Steve BrennenCo-founder and CEO - Archie
❝ For the modern marketer, there is no place like ADMA's Global Forum to hear from the best.❞ Paul McCrory Strategic Growth Consultant