All ADMA IQ Courses

Explore practical ways to use data analytics to improve organisational efficiency and competiveness – as well as learning how to stand out through your approach and delivery.

Discover the full scope of social media and content marketing and cover all elements of an effective content strategy.

Build a portfolio of work and get a job in the creative department

Discover how you can leverage technology and utilise data to drive results with best-in-class subject matter experts and practitioners in digital marketing.

Discover how and why technology has impacted the way we market & sell, and ensure you are making the most of marketing technology.

Web technology is among the easiest and most approachable of technologies; it is quick to learn and yields impactful results.

The difference in achieving average and outstanding Conversion Rate Optimisation results comes down to two things – skill & experience!

Discover best-practice approaches that use modern text mining and predictive analytics techniques to gain insight into consumer opinions and forecast behaviours.

Simple yet succesful ways to enhance your search results

Discover the essentials of analytics and discover different tools that will help you draw insights from analytics.

Establish your own visualisation techniques that will help sell your analytic results to business decisionmakers.

Discover the industry’s tips and tricks for successfully incorporating digital channels into your campaigns.

Broaden your skill base by discovering how digital can make your campaigns thrive.

Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.

Using true and tested frameworks, you’ll approach business-to- business marketing with planning and strategy; the ultimate B2B training.

In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.

Harness the power of conversion and learn how optimise your site to achieve your online objectives.

Explore new, clever and engaging ways to push your writing to the next level.

Discover the essential techniques for writing effective copy.

Plan, write and publish creative content that engages readers and keeps them coming back for more.

Understand the creative application of technology and how you can develop technology-driven creative successfully.

Learn how to combine the right data with the right techniques for the right answers to your marketing questions.

Discover the essential skills and practices for writing effective digital copy.

Discover how each digital marketing channel can grant you a customer-centric marketing presence.

Broaden your skill set and develop a foundational knowledge of the digital landscape, data, content and customer experience.

Uncover a framework for successful digital marketing.

Unlock your business’ digital transformation.

Boost your email marketing results with proven techniques, technical solutions and strategy improvements.

Discover marketing automation and how to use it in your business.

Adopt a simple, fresh and effective platform to power your marketing.

Discover a tailored strategic approach to retaining your customers.

Find out how SEO drives new customers and better customer engagement.

Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.

Research, plan and implement a successful social media marketing strategy from the ground up.

Explore data sources, techniques and marketing applications to become a confident data planner for your organisation.

Develop a deeper understanding of predictive analytics.

Preserve your brand’s reputation by learning how to manage your marketing within the boundaries of privacy and content lawsIn this essential privacy course you will uncover a commercial approach to compliance for the data-driven marketing and advertising industry.

In the Data Scouts Directions™ 2 day course, you will graduate as a certified lifecycle marketing automation & CRM consultant.

Data Scouts Directions™ is a proven marketing automation & CRM transformation consulting methodology which has been specifically designed to teach you how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.
You will learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

Discover the fundamentals of analytics and  the different tools that will help you draw insights from analytics.

Develop effective ways to present your ideas across multiple channels for maximum engagement.

Identify the best way to service your customers, no matter what the channel is.

Identify different domains of analytics, how data is used in each of these, as well as statistical fundamentals.

Understand how to comply with the Spam Act and the Privacy Act.

How to create internal and external content and audit existing content; how to use storytelling, and how to structure a content team.

Learn all facets of content distribution, including amplification channels, publishing ecosystems, and content management technology.

Develop a customer lifecycle, map the user journey and identify relevant content for each stage.

Understand location-based targeting methods and explore mobile technologies.

Explore the different types of paid media and describe the various pricing models.

Learn the art of data visualisation storytelling, including types of narrative, the importance of simplicity, and how to make it memorable.

Learn to set business objectives, use customer data to understand the market, and use content pillars to create a brand story.