Privacy-Enhancing Technologies (PETs) are redefining how organisations unlock the value of data while protecting consumer trust. By enabling secure data analysis, collaboration, and personalisation without exposing sensitive information, PETs help marketers stay compliant with evolving privacy regulations and prepare for a privacy-first future. This is a members-only resource – log in with your member account to view This is a members-only resource - log in with your member account to view.

The rise of AI-powered search tools is reshaping how consumers discover and engage with content, reducing reliance on traditional search engines and SEO. Marketers will need to adapt strategies for AI summarisation, recommendation systems, and zero-click results to maintain brand visibility in this changing environment. This is a members-only resource - log in with your member account to view.

Third-party cookies are being phased out, and marketers must pivot to privacy-first strategies. This Crib Sheet breaks down what cookie deprecation means, the latest updates from browsers and regulators, and practical steps to stay compliant while maintaining effective targeting. This is a members-only resource - log in with your member account to view.

ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change.

The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view.

The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view.