
FROM
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CEO
More platforms are giving people the choice to control the kind of ads they see, which when married with the rise in ad blockers and subscription-only services poses a new set of challenges for marketers. ADMA CEO Andrea Martens looks at how the industry can adapt for this new reality.

FROM
THE
CEO
Marketing maverick Scott Galloway recently joined ADMA’s Global Forum and posed some much needed questions for the marketing industry. ADMA CEO, Andrea Martens, offers some answers for these questions.

FROM
THE
CEO
With opportunity often comes uncertainty - but the best in our industry aren’t letting that hold them back. ADMA CEO Andrea Martens reveals the questions that are keeping marketers up at night.

FROM
THE
CEO
Speak now, or forever hold your peace… That’s not exactly true, but there is a deadline to respond to the Privacy Act Review Report. ADMA has been hearing from the data-driven marketing and advertising industry and there seems to be a general consensus on what we should be concerned about.

FROM
THE
CEO
Is this D-Day for data-driven marketers? The release of the Privacy Act Review Report is a massive moment for us all, both as marketers and as consumers. It’s the first glimpse into what the future of data and privacy in Australia may well look like. And broadly speaking, there’s a lot to be positive about.

FROM
THE
CEO
As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities.