Australia’s peak body for data-driven marketing
Join the ADMA communityBOOST YOUR CAREER WITH ADMA INDIVIDUAL MEMBERSHIPS
Get started todayWelcome to ADMA. Australia’s leading industry body for future-focused, data-led marketing and advertising.
Get to know usADMA plays a unique leadership role in the marketing community, lifting capability, setting responsible data and privacy standards, supporting future-ready teams and connecting leaders through community.
We're on a mission to empower the future of marketing through data, innovation & trust.
Building Capability
Courses and certificates written and presented by industry leaders to get marketers at every stage of their career ready for what’s next.
Creating Community
Exclusive offers and access to equip marketers with the skills, insight and support needed to stay ahead.
Sharing Expertise
Expert regulatory and AI anaysis and reports to help marketers apply emerging trends and data-driven standards with confidence.
News and Updates
ADMA launches individual membership to equip every marketer to be future-ready
ADMA’s new individual membership has been designed to build data-driven capability and elevate the industry.
5 minute read
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11 FEBRUARY 2026
From graduate to global marketer: NAB’s Natalie Lockwood on curiosity, commercial acumen and leading through change
In this ADMA CMO Spotlight, NAB’s Natalie Lockwood reflects on the experiences that shaped her leadership, the importance of commercial acumen and...
7 minute read
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11 FEBRUARY 2026
Pixel tracking, data governance and the year ahead for marketers
While most eyes are on the upcoming Tranche 2 of Privacy Reform, enforcement is already underway. Peter Leonard, Chair of ADMA’s Regulatory and...
7 minute read
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11 FEBRUARY 2026
Regulatory update: Overview of the Productivity Commission’s inquiry into harnessing data and digital technology and what this means for marketers
Following a request to the Productivity Commission by Government to identify regulatory reform opportunities to achieve productivity growth across...
18 minute read
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11 FEBRUARY 2026
Australia’s National AI Plan: What it means for marketers
Artificial intelligence (AI) is no longer a future capability for Australian businesses. Itis fast becoming a core driver of productivity,...
17 minute read
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11 FEBRUARY 2026
Personal, shareable, no-strings-attached: The winning formula behind Spotify Wrapped
There are many things to look forward to as the year draws to a close. Summer holidays. Family get-togethers. A well-earned break from work.
11 minute read
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11 FEBRUARY 2026
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Master digital marketing. Learn from industry leaders and explore practical case studies.
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Understand the psychology of human behavior and decision-making patterns that drive consumer’s choice.


