News and Updates
What 1,000+ marketers told ADMA about AI adoption – and what it means for 2026
AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now.
7 minute read
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17 MARCH 2026
When does persuasion become manipulation? Our lawmakers are weighing in
Privacy reform has dominated the compliance conversation for years. But a separate set of changes to Australian Consumer Law has been quietly...
8 minute read
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17 MARCH 2026
ADMA launches new podcast unpacking how marketers can harness AI to lead the next era of marketing
Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human...
5 minute read
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17 MARCH 2026
Google’s universal commerce protocol: What marketers need to know
In January, Google announced their new Universal Commerce Protocol (UCP), designed to facilitate agentic AI shopping. The UCP enables seamless...
4 minute read
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16 MARCH 2026
In-app shopping: The world’s default store is emerging
A new kind of store is taking shape. One that does not live on a website, in an app, or even behind a search result. It lives inside the platforms...
5 minute read
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16 MARCH 2026
What is prompt engineering? AI prompting for marketers
Prompt engineering is an essential skill for marketers, guiding the content delivered by generative AI tools such as ChatGPT and DALL-E.
3 minute read
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16 MARCH 2026
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