Australia’s peak body for data-driven marketing

Join the ADMA community

BOOST YOUR CAREER WITH ADMA INDIVIDUAL MEMBERSHIPS

Get started today

Welcome to ADMA. Australia’s leading industry body for future-focused, data-led marketing and advertising.

Get to know us

ADMA plays a unique leadership role in the marketing community, lifting capability, setting responsible data and privacy standards, supporting future-ready teams and connecting leaders through community.

We're on a mission to empower the future of marketing through data, innovation & trust.

Marketing Education

Building Capability

Courses and certificates written and presented by industry leaders to get marketers at every stage of their career ready for what’s next.

Marketing training

Creating Community

Exclusive offers and access to equip  marketers with the skills, insight and support needed to stay ahead.

Three forces redefining marketing in 2026 and beyond

Sharing Expertise

Expert regulatory and AI anaysis and reports to help marketers apply emerging trends and data-driven standards with confidence.

News and Updates

ADMA launches individual membership to equip every marketer to be future-ready

ADMA’s new individual membership has been designed to build data-driven capability and elevate the industry.

clock 5 minute read | 11 FEBRUARY 2026

From graduate to global marketer: NAB’s Natalie Lockwood on curiosity, commercial acumen and leading through change

In this ADMA CMO Spotlight, NAB’s Natalie Lockwood reflects on the experiences that shaped her leadership, the importance of commercial acumen and...

clock 7 minute read | 11 FEBRUARY 2026

Pixel tracking, data governance and the year ahead for marketers

While most eyes are on the upcoming Tranche 2 of Privacy Reform, enforcement is already underway. Peter Leonard, Chair of ADMA’s Regulatory and...

clock 7 minute read | 11 FEBRUARY 2026

Regulatory update: Overview of the Productivity Commission’s inquiry into harnessing data and digital technology and what this means for marketers

Following a request to the Productivity Commission by Government to identify regulatory reform opportunities to achieve productivity growth across...

clock 18 minute read | 11 FEBRUARY 2026

Australia’s National AI Plan: What it means for marketers

Artificial intelligence (AI) is no longer a future capability for Australian businesses. Itis fast becoming a core driver of productivity,...

clock 17 minute read | 11 FEBRUARY 2026

Personal, shareable, no-strings-attached: The winning formula behind Spotify Wrapped

There are many things to look forward to as the year draws to a close. Summer holidays. Family get-togethers. A well-earned break from work.

clock 11 minute read | 11 FEBRUARY 2026

Memberships

Join Australia’s peak body of data-driven marketers.

Australian marketing body

Exclusive tools and insights. Just for ADMA members.