Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party? In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles. Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article. Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party? In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles.
Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article.
Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.