Introduction Why it exists The benefits What others say Pricing UNLOCK IT TODAY AN ADMA CREATION Introducing the ADMA Capability Compass™ Build your best marketing team - backed by data. The ADMA Capability Compass ™ is your data-driven solution to uncover, understand, and elevate your marketing team’s skills – so you’re not just keeping up with change, but leading it. UNLOCK IT TODAY Your browser does not support the video tag. Your browser does not support the video tag. GET ACCESS A strategic skills assessment tool — built by industry, for industry. The ADMA Capability Compass™ is a future-focused assessment tool designed for marketers. It evaluates 13 core marketing capabilities with 65 underlying skills across three key phases: strategy, execution, and analysis. For CMOs and Marketing Team Leaders, the ADMA Capability Compass™ uses data-driven insights to help build resilient teams, align capabilities to strategy, and invest where it matters most. Why? The stats speak for themselves 0 of surveyed marketers could name the four Ps of Marketing. 0 knew how to calculate Return on Advertising Spend (ROAS). 0 of employers report that skills gaps are impacting productivity. The skills gaps uncovered in the research are nothing short of alarming & demand immediate action. I’ve been saying this for years: experience and confidence alone won’t cut it; marketers need proper training... That is why ADMA created the Capability Compass™ Mark Ritson, Marketing Expert Founder of the Marketing Week Mini MBA Let the ADMA Capability Compass™ guide you and your team Identify strengths and gaps across all team levels Get a detailed report highlighting strengths, skill gaps and opportunities Compare your team’s capabilities against industry standards Personalised recommendations to close gaps Structured pathways to support career progression Unlock your team’s true potential & gain that competitive edge UNLOCK IT TODAY Made by marketers, for marketers. It’s the only tool of its kind. Trisca Scott-Branagan Executive Director, Growth at Bendigo Kangan Institute. Formerly CMO of Australian Business Growth Fund, and Head of Marketing at ANZ. See what Industry team leaders have to say Trisca Scott-Branagan Executive Director, Growth Watch testimonial Liana Dubois Former Chief Marketing Officer Watch testimonial Stuart Tucker Managing Partner Watch testimonial Jo Boundy Chief Marketing Officer Watch testimonial Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Pricing The ADMA Capability Compass™ is available to purchase for both members and non-members. ADMA Members have allocations as part of their membership benefits. Don't hesitate to contact your Membership Account Manager or email [email protected] for further details. ADMA members: Included in membership Can also be purchased for $250 AU plus GST per person Non-members: Get started at anytime Standard pricing: $300 AU plus GST per person Designed by industry. For industry.
The skills gaps uncovered in the research are nothing short of alarming & demand immediate action. I’ve been saying this for years: experience and confidence alone won’t cut it; marketers need proper training... That is why ADMA created the Capability Compass™ Mark Ritson, Marketing Expert Founder of the Marketing Week Mini MBA
Made by marketers, for marketers. It’s the only tool of its kind. Trisca Scott-Branagan Executive Director, Growth at Bendigo Kangan Institute. Formerly CMO of Australian Business Growth Fund, and Head of Marketing at ANZ.