What is Campaign Integration?
Campaign Integration is sometimes also referred to as Integrated Marketing Communications (IMC), Cross Channel or Omni Channel marketing. Courses in our Campaign Integration capability are focused on the process of combining various marketing channels and tactics into a cohesive and coordinated plan to achieve measurable goals and objectives. This involves aligning messaging, creative assets, and targeting across channels to ensure a consistent and unified customer experience. This approach allows businesses to create a more holistic view of their customers and engage them at different points in the customer journey, ultimately leading to higher conversion rates, increased brand awareness, and customer loyalty.
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Digital Marketing
In contemporary marketing campaigns, digital channels have assumed an increasingly pivotal role in the overall channel mix. It has become imperative for campaigns to be seamlessly integrated across all digital channels, while also complementing offline and traditional channel activity. ADMA IQ's courses are designed to promote best practices in digital marketing, offering a range of courses that cover key areas such as social media marketing, content marketing, copywriting, channel planning, search engine optimization (SEO) and pay-per-click (PPC) advertising.
Read more about Campaign Integration |
Why study with ADMA IQ?
When an industry moves as fast as ours, you can’t afford to stay still. You need to be Industry Qualified.
ADMA IQ is the only place you learn directly from leading data-driven marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills.
As the principal industry body, ADMA knows what it takes to keep up with the ever-evolving marketing landscape. We draw on our network of top industry experts to bring you world-class marketing education.
Meet your instructors
Who should study Campaign Integration?Campaign integration is an essential aspect of modern marketing, and anyone involved in planning, implementing, or analyzing marketing campaigns can benefit from studying it. This includes marketing professionals, digital marketers, social media managers, content marketers, advertising professionals, public relations specialists, and business owners. |
View our Campaign Integration courses and certificates below
CONTENT FOR
SOCIAL
NETWORKS
Content for Social Networks
Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
CONTENT
MARKETING
CERTIFICATE
Content Marketing Certificate
Design a content strategy that is relevant and will engage your customers.
CONTENT
MARKETING
STRATEGY
Content Marketing Strategy
In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
CONVERSION
RATE
OPTIMISATION
Conversion Rate Optimisation
Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
COPYWRITING
ADVANCED
Copywriting Advanced
Explore new, clever and engaging ways to push your writing to the next level.
COPYWRITING
ESSENTIALS
Copywriting Essentials
An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.
