BEST PRACTICE INDIGITAL MARKETING FOUDATIONS9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Member-only Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Nov 2023 8 mins CMOs reveal their top areas to upskill in 2024 Thinking about learning new skills in the next year? This is what some of Australia’s top CMOs have flagged as the ‘must try’ ADMA courses in 2024. Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward. 23rd Nov 2023 Preparing for Privacy Reform: Key steps your marketing team can take now Regulation change for marketers is on the horizon and it's important to start enacting changes now to be fully prepared when it hits. From understanding the changes to upskilling, what are key steps your team can take now? This is a members-only resource - log in with your member account to view. Blog FROM THE CEO 23rd Nov 2023 12 mins What does more customer control on ads mean for marketers? More platforms are giving people the choice to control the kind of ads they see, which when married with the rise in ad blockers and subscription-only services poses a new set of challenges for marketers. ADMA CEO Andrea Martens looks at how the industry can adapt for this new reality. Dark Patterns Info Sheet 22nd Nov 2023 Dark Patterns Information Sheet It's important to be across the developments occurring within privacy for marketers and data governance - dark patterns are just the beginning of a whirlwind of changes. This is a members-only resource - log in with your member account to view. Article 16th Nov 2023 Warning Bells on Spam Act Violations The Australian Communications and Media Authority (ACMA) has warned advertisers to stick to the rules this festive season as the industry watchdog prepares to crack down on brands during the end-of-year sales period. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 27th Nov 2023 8 mins CMOs reveal their top areas to upskill in 2024 Thinking about learning new skills in the next year? This is what some of Australia’s top CMOs have flagged as the ‘must try’ ADMA courses in 2024.
Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward.
23rd Nov 2023 Preparing for Privacy Reform: Key steps your marketing team can take now Regulation change for marketers is on the horizon and it's important to start enacting changes now to be fully prepared when it hits. From understanding the changes to upskilling, what are key steps your team can take now? This is a members-only resource - log in with your member account to view.
Blog FROM THE CEO 23rd Nov 2023 12 mins What does more customer control on ads mean for marketers? More platforms are giving people the choice to control the kind of ads they see, which when married with the rise in ad blockers and subscription-only services poses a new set of challenges for marketers. ADMA CEO Andrea Martens looks at how the industry can adapt for this new reality.
Dark Patterns Info Sheet 22nd Nov 2023 Dark Patterns Information Sheet It's important to be across the developments occurring within privacy for marketers and data governance - dark patterns are just the beginning of a whirlwind of changes. This is a members-only resource - log in with your member account to view.
Article 16th Nov 2023 Warning Bells on Spam Act Violations The Australian Communications and Media Authority (ACMA) has warned advertisers to stick to the rules this festive season as the industry watchdog prepares to crack down on brands during the end-of-year sales period.