BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 18th Sep 2025 New Zealand - AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership. Article 11th Sep 2025 6 mins The devil really is in the detail when it comes to spam Complying with the Spam Act isn’t as simple as it seems. Learn how an Australian gambling company was fined $4M for sender ID breaches, the ACMA’s expectations for SMS and WhatsApp marketing, and practical steps to meet spam compliance requirements. 08th Sep 2025 AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership. Article 04th Sep 2025 9 mins ‘Stop glorifying busy’: PepsiCo’s Susan Press on human centricity, culture and the corporate athlete PepsiCo’s Susan Press has seen fads come and go in one of the world’s most competitive categories. Ahead of her ADMA Global Forum appearance on September 9, she shares why resilience, creativity and human insight will outlast any hype cycle. Article 04th Sep 2025 7 mins ‘Data is the compass, but insight is the lighthouse’: Joanne Smith on building brands that last From Dove to Blackmores, Joanne Smith has built a career around elevating capability and embedding innovation. Ahead of the ADMA Global Forum, she reveals why marketers need vision, courage and a return to the fundamentals to fuel real growth. Article 01st Sep 2025 7 mins ‘Collaboration, clarity and craft’: Optus’ Emma Jensen on mastering the fundamentals of marketing in a changing world Ahead of her appearance at the ADMA Global Forum on September 9, Optus’ VP of Small Business, Emma Jensen, shares why marketers need to double down on mastering the marketing craft, communicating with clarity and collaborating across their organisation if they want to thrive in a changing world. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
18th Sep 2025 New Zealand - AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership.
Article 11th Sep 2025 6 mins The devil really is in the detail when it comes to spam Complying with the Spam Act isn’t as simple as it seems. Learn how an Australian gambling company was fined $4M for sender ID breaches, the ACMA’s expectations for SMS and WhatsApp marketing, and practical steps to meet spam compliance requirements.
08th Sep 2025 AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership.
Article 04th Sep 2025 9 mins ‘Stop glorifying busy’: PepsiCo’s Susan Press on human centricity, culture and the corporate athlete PepsiCo’s Susan Press has seen fads come and go in one of the world’s most competitive categories. Ahead of her ADMA Global Forum appearance on September 9, she shares why resilience, creativity and human insight will outlast any hype cycle.
Article 04th Sep 2025 7 mins ‘Data is the compass, but insight is the lighthouse’: Joanne Smith on building brands that last From Dove to Blackmores, Joanne Smith has built a career around elevating capability and embedding innovation. Ahead of the ADMA Global Forum, she reveals why marketers need vision, courage and a return to the fundamentals to fuel real growth.
Article 01st Sep 2025 7 mins ‘Collaboration, clarity and craft’: Optus’ Emma Jensen on mastering the fundamentals of marketing in a changing world Ahead of her appearance at the ADMA Global Forum on September 9, Optus’ VP of Small Business, Emma Jensen, shares why marketers need to double down on mastering the marketing craft, communicating with clarity and collaborating across their organisation if they want to thrive in a changing world.