BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 29th Oct 2025 7 mins Bringing brands to life: The Channel 9 VR experiment that paid off Could virtual reality be your new edge? We spoke with WTFN’s Olesya Pasko and Drawbridge Labs’ Gavin Douglas about how Channel 9’s Space Invaders turned storytelling into a mobile-based 3D adventure. Article 29th Oct 2025 7 mins The ROI of staying power: Why retention is the key to growth in 2026 Are you giving retention the attention it deserves? With marketing budgets shrinking, acquisition costs soaring and consumers more cautious than ever, you should be. In our latest article, we unpack why loyalty-led growth matters now more than ever. Plus, we share 6 practical tips to strengthen your retention strategy. Article 08th Oct 2025 8 mins Prepare now for the SMS sender ID Register Australia is fighting back against SMS scams with the new SMS Sender ID Register. Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions. Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential. Press-release 29th Sep 2025 8 mins ADMA rounds out Advisory Committee with senior marketing leaders from Uber, Westpac and Blackmores Group Media Release – Sydney – October 1, 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has completed its refreshed Advisory Committee, adding three more senior marketers: Lucinda Barlow (Senior Director, Head of International Marketing – APAC, EMEA, Latin America, Uber), Michelle Klein (Chief Growth and Marketing Officer, Westpac) and Joanne Smith (Chief Brand, Innovation and Communications Officer, Blackmores Group). Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
Article 29th Oct 2025 7 mins Bringing brands to life: The Channel 9 VR experiment that paid off Could virtual reality be your new edge? We spoke with WTFN’s Olesya Pasko and Drawbridge Labs’ Gavin Douglas about how Channel 9’s Space Invaders turned storytelling into a mobile-based 3D adventure.
Article 29th Oct 2025 7 mins The ROI of staying power: Why retention is the key to growth in 2026 Are you giving retention the attention it deserves? With marketing budgets shrinking, acquisition costs soaring and consumers more cautious than ever, you should be. In our latest article, we unpack why loyalty-led growth matters now more than ever. Plus, we share 6 practical tips to strengthen your retention strategy.
Article 08th Oct 2025 8 mins Prepare now for the SMS sender ID Register Australia is fighting back against SMS scams with the new SMS Sender ID Register. Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions.
Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential.
Press-release 29th Sep 2025 8 mins ADMA rounds out Advisory Committee with senior marketing leaders from Uber, Westpac and Blackmores Group Media Release – Sydney – October 1, 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has completed its refreshed Advisory Committee, adding three more senior marketers: Lucinda Barlow (Senior Director, Head of International Marketing – APAC, EMEA, Latin America, Uber), Michelle Klein (Chief Growth and Marketing Officer, Westpac) and Joanne Smith (Chief Brand, Innovation and Communications Officer, Blackmores Group).
Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data.