Home Resources How to avoid shadow AI at work Marketing Technology How to avoid shadow AI at workSo, your boss asks you to write a publicity statement for the release of a new product. You open ChatGPT and prompt it with these instructions, giving it access to external accounts to better understand the software embedded in the product. The outcome? Successfully fulfilling your boss’s request within minutes. The risk? Compromising your company's data classification and data usage policies.Shadow AI refers to the use of unauthorised technology outside of an organisation’s IT framework.1 Although you may not intend it to cause any harm, by using your personal account, you may have risked data security, privacy compliance, and brand damage. As the adoption of generative AI applications has risen, shadow AI has become commonplace. Over one third of employees acknowledge sharing sensitive work information with AI tools, without their organisation’s knowledge.2To mitigate the risks posed when employees use shadow AI, transparent governance frameworks are needed to facilitate understanding and compliance. Organisations need to clearly state which AI tools they have enterprise agreements with and provide employees logins to access these accounts. For instance, using a company’s enterprise ChatGPT account ensures that there are enterprise-grade security controls, and compliance considerations for the company’s data.Phase one of ADMA’s Organisational AI checklist, which you can find below, highlights the importance of establishing an organisational framework for the adoption of AI by employees. 1. Technical Readiness☐ Audit AI tools and platforms to be used across the organisation. Clearly communicate which platforms employees can use under a contractual service agreement. ☐ Map which roles and processes each AI tool will support☐ Launch small-scale pilot projects to demonstrate AI’s real-world impact☐ Share pilot results with employees and stakeholders to build credibilityWant to stay ahead in the age of AI?Discover how marketing leaders are balancing innovation with trust, creativity, and responsibility in ADMA’s AI, Talent & Trust: A New Blueprint for Marketing Leadership.Download the report now. Sources:1 - https://www.ibm.com/think/topics/shadow-ai 2 - https://www.infosecurity-magazine.com/news/third-employees-sharing-work-info/ FIND OUT FIRST, STAY CONNECTEDSign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 29th Oct 2025 7 mins From scale to imagination: Marketing’s edge in the age of AI At ADMA, we see three themes at the heart of AI’s impact on marketing: protecting the human advantage, reshaping leadership, and embedding trust. Together, they will decide whether AI makes us faster – or makes us better. Article 30th Jul 2025 9 minutes Cut through the noise: How to create eDMs that get results Wondering how to ensure your email marketing cuts through in 2025? From smarter timing to dynamic personalisation, read our 9 fail-safe ways to boost engagement. Article 23rd Jun 2025 9 mins The tech behind the personal touch: How to build an efficient personalisation stack Customers today expect brands to understand them and serve products and messaging that reflect their tastes. Many marketers are eager to meet these expectations with personalised content. But few know where to start. The good news? 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Article 29th Oct 2025 4 mins How to avoid shadow AI at work Learn how to identify and prevent shadow AI in your workplace with ADMA’s practical checklist for secure, compliant and transparent AI adoption.
Article 29th Oct 2025 7 mins From scale to imagination: Marketing’s edge in the age of AI At ADMA, we see three themes at the heart of AI’s impact on marketing: protecting the human advantage, reshaping leadership, and embedding trust. Together, they will decide whether AI makes us faster – or makes us better.
Article 30th Jul 2025 9 minutes Cut through the noise: How to create eDMs that get results Wondering how to ensure your email marketing cuts through in 2025? From smarter timing to dynamic personalisation, read our 9 fail-safe ways to boost engagement.
Article 23rd Jun 2025 9 mins The tech behind the personal touch: How to build an efficient personalisation stack Customers today expect brands to understand them and serve products and messaging that reflect their tastes. Many marketers are eager to meet these expectations with personalised content. But few know where to start. The good news? With the right tools and structure, you can automate smarter, more efficient personalisation. Let us explain.
Article 19th Jun 2025 7 minutes Inside Meta’s AI vision for marketers: A conversation with Naomi Shepherd We caught up with Naomi Shepherd, Meta’s Group Industry Director, to hear how one of tech’s biggest names is harnessing AI – and how marketers can use their tools to drive impact.
Article 06th Jul 2023 5 min So you’ve inherited a martech stack – what now? We’re sitting down with Gemma Anderson, Marketing and Creative Services Direction at H^CK Digital, to get insight into her experience and advice on auditing your martech stack.