Home Resources How to avoid shadow AI at work Marketing Technology How to avoid shadow AI at workSo, your boss asks you to write a publicity statement for the release of a new product. You open ChatGPT and prompt it with these instructions, giving it access to external accounts to better understand the software embedded in the product. The outcome? Successfully fulfilling your boss’s request within minutes. The risk? Compromising your company's data classification and data usage policies.Shadow AI refers to the use of unauthorised technology outside of an organisation’s IT framework.1 Although you may not intend it to cause any harm, by using your personal account, you may have risked data security, privacy compliance, and brand damage. As the adoption of generative AI applications has risen, shadow AI has become commonplace. Over one third of employees acknowledge sharing sensitive work information with AI tools, without their organisation’s knowledge.2To mitigate the risks posed when employees use shadow AI, transparent governance frameworks are needed to facilitate understanding and compliance. Organisations need to clearly state which AI tools they have enterprise agreements with and provide employees logins to access these accounts. For instance, using a company’s enterprise ChatGPT account ensures that there are enterprise-grade security controls, and compliance considerations for the company’s data.Phase one of ADMA’s Organisational AI checklist, which you can find below, highlights the importance of establishing an organisational framework for the adoption of AI by employees. 1. Technical Readiness☐ Audit AI tools and platforms to be used across the organisation. Clearly communicate which platforms employees can use under a contractual service agreement. ☐ Map which roles and processes each AI tool will support☐ Launch small-scale pilot projects to demonstrate AI’s real-world impact☐ Share pilot results with employees and stakeholders to build credibilityWant to stay ahead in the age of AI?Discover how marketing leaders are balancing innovation with trust, creativity, and responsibility in ADMA’s AI, Talent & Trust: A New Blueprint for Marketing Leadership.Download the report now. Sources:1 - https://www.ibm.com/think/topics/shadow-ai 2 - https://www.infosecurity-magazine.com/news/third-employees-sharing-work-info/ FIND OUT FIRST, STAY CONNECTEDSign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 17th May 2023 9 mins Getting your Martech right is a business imperative With over 10,000 Martech tools and platforms on offer, how do you know what’s right for you? It all starts with a clear framework. 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Article 17th May 2023 9 mins Getting your Martech right is a business imperative With over 10,000 Martech tools and platforms on offer, how do you know what’s right for you? It all starts with a clear framework. In an environment that’s constantly changing, marketers need to think about how they can set the organisation up to cope with the ongoing change.
Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you.
Article 26th Nov 2021 10 mins Marketers lack important data and MarTech skills Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Webinar 15th Nov 2021 3 mins Acronym wars: AI vs ML vs DL We are familiar with artificial intelligence (AI), but do most of us know what machine learning (ML) is? How about deep learning (DL)? Are you familiar with the difference between all three?
Article 21st Feb 2019 Successful execution of CX demands skilled people and the right technology In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 20th Aug 2018 8 mins Research reveals significant gaps in Australia’s marketing skills base The pace of change in our industry has resulted in many people lacking the right knowledge and capabilities to help support the new reality of digital-led, customer centric marketing that leverages the wealth of data at our disposal.