Home Resources How to avoid shadow AI at work Marketing Technology How to avoid shadow AI at workSo, your boss asks you to write a publicity statement for the release of a new product. You open ChatGPT and prompt it with these instructions, giving it access to external accounts to better understand the software embedded in the product. The outcome? Successfully fulfilling your boss’s request within minutes. The risk? Compromising your company's data classification and data usage policies.Shadow AI refers to the use of unauthorised technology outside of an organisation’s IT framework.1 Although you may not intend it to cause any harm, by using your personal account, you may have risked data security, privacy compliance, and brand damage. As the adoption of generative AI applications has risen, shadow AI has become commonplace. Over one third of employees acknowledge sharing sensitive work information with AI tools, without their organisation’s knowledge.2To mitigate the risks posed when employees use shadow AI, transparent governance frameworks are needed to facilitate understanding and compliance. Organisations need to clearly state which AI tools they have enterprise agreements with and provide employees logins to access these accounts. For instance, using a company’s enterprise ChatGPT account ensures that there are enterprise-grade security controls, and compliance considerations for the company’s data.Phase one of ADMA’s Organisational AI checklist, which you can find below, highlights the importance of establishing an organisational framework for the adoption of AI by employees. 1. Technical Readiness☐ Audit AI tools and platforms to be used across the organisation. Clearly communicate which platforms employees can use under a contractual service agreement. ☐ Map which roles and processes each AI tool will support☐ Launch small-scale pilot projects to demonstrate AI’s real-world impact☐ Share pilot results with employees and stakeholders to build credibilityWant to stay ahead in the age of AI?Discover how marketing leaders are balancing innovation with trust, creativity, and responsibility in ADMA’s AI, Talent & Trust: A New Blueprint for Marketing Leadership.Download the report now. Sources:1 - https://www.ibm.com/think/topics/shadow-ai 2 - https://www.infosecurity-magazine.com/news/third-employees-sharing-work-info/ FIND OUT FIRST, STAY CONNECTEDSign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Research 06th Jun 2018 Tech Guide: Integrated Commerce In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 22nd May 2018 Why you need engagement-driven marketing in the digital era In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android. Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management. Article 16th Feb 2017 10 mins How to stay competitive in the fast paced world of digital marketing I have been an avid reader of the New Scientist for over 20 years. It’s part of my weekend ritual to enjoy a cup of strong black coffee and immerse myself in what is happening in the world of physics, biology and of course, technology.
Article 26th Jul 2018 How to use Artificial Intelligence and Machine Learning to catch drug traffickers Simultaneously, there is a need to connect the sector’s human capital with these powerful capabilities – without impacting their current mission.
Research 06th Jun 2018 Tech Guide: Integrated Commerce In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 22nd May 2018 Why you need engagement-driven marketing in the digital era In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android.
Article 22nd Feb 2017 7 mins 7 lessons on staff training any business can benefit from It’s no secret that for any organisation, making sure employees’ skills are constantly up-to-date with the industry’s best practices and technology, is top of mind for not only the HR department but also senior management.
Article 16th Feb 2017 10 mins How to stay competitive in the fast paced world of digital marketing I have been an avid reader of the New Scientist for over 20 years. It’s part of my weekend ritual to enjoy a cup of strong black coffee and immerse myself in what is happening in the world of physics, biology and of course, technology.