Home IQ Education Paid Search Fundamentals Campaign Integration Virtual Class Paid Search Fundamentals Gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results Download brochure Instructor: Gavin Chew Overview Program Who should do this course ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply Campaign Integration Paid Search Fundamentals One full day in our virtual classroom. Live, interactive session. instructor Gavin Chew Virtual Classrooms Paid Search Fundamentals 28 May 2025 28-05-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Understand and work with paid search as a digital channel. This course is for marketers new to search to understand how to use digital tactics to deliver results. Paid search is the backbone of any digital acquisition/performance strategy and is usually the first channel to be activated. Gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results. This is a first step towards managing these channels in-house, or to better work with agency partners. Date: 28 May 2025 Duration: 9.00am - 5.00pm AEDT "I am passionate about improving the quality of digital planning and execution across the industry. Teaching and training is a core component in this. I believe that we all become better practitioners if we have more experts to collaborate with." - Gavin Chew - Key Course Outcomes Understand paid search fundamentals and prepare your campaign with keyword research Build a basic paid search campaign and learn how to work with an agency partner Course Covers: Understand paid search fundamentals Perform keyword research for paid search Create a paid search campaign Explain key attribution methodologies Learning how to work with your paid search agencies Who should do this course? This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking. Hear what our past students say about this course An excellent course run by a great instructor who was fully engaged throughout the day, and clearly knows his stuff about the paid media space. I learnt a lot about paid search and programmatic it re-enforced me with new knowledge and understanding Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers. Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level. Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence. Load More
ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply
An excellent course run by a great instructor who was fully engaged throughout the day, and clearly knows his stuff about the paid media space.
I learnt a lot about paid search and programmatic it re-enforced me with new knowledge and understanding
Campaign Integration CONTENT FOR SOCIAL NETWORKS Learning Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Campaign Integration CONTENT MARKETING CERTIFICATE Leading Content Marketing Certificate Design a content strategy that is relevant and will engage your customers.
Campaign Integration CONTENT MARKETING STRATEGY Leading Content Marketing Strategy In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.
Campaign Integration CONVERSION RATE OPTIMISATION Learning Conversion Rate Optimisation Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Campaign Integration COPYWRITING ADVANCED Popular! Leading Copywriting Advanced Explore new, clever and engaging ways to push your writing to the next level.
Campaign Integration COPYWRITING ESSENTIALS Popular! Learning Copywriting Essentials An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.