10 weeks in our virtual classroom. Includes live virtual sessions and on-demand lectures.
Learn from today’s most accomplished marketing leaders.
The only digital marketing course in Australia with top CMOs as guest lecturers.
You’ll learn through real-life case studies and get practical insights into what works in the real world.
This is an ideal course for marketers who have some experience in digital but need to build confidence in developing a digital strategy to achieve business goals.
Guest Speakers
What you’ll learn
- Master the end-to-end digital marketing process
- Get the skills to create extraordinary brands in digital
- A custom-built digital marketing strategic plan that you can apply to your organisation to deliver ROI on your learnings
- Networking and peer learning
- Be awarded a Certificate of Completion
- Proudly display the highly valued ADMA Digital Label if you complete the assessment at the end of the program.
Course Content
Module 1: Week 1 - Strategic Grounding
Module 2: Week 2 - Content and Media Planning
Module 3: Week 3 - Display, Video, Audio, DOOH
Module 4: Week 4 - Paid and Organic Search
Module 5: Week 5 - Social Media and Influencer Marketing
Module 6: Week 6 - Emails, Landing Pages, Websites and Mobile
Module 7: Week 7 - Data & Tech Implementation
Module 8: Week 8 - Measurement
Module 9: Week 9 - Optimisation
Module 10: Week 10 - Working Practices
Module 11: Week 11 - Final Session (Optional)
Who should do this certificate?
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.
- Master the end-to-end digital marketing process
- Get the skills to create extraordinary brands in digital
- A custom-built digital marketing strategic plan that you can apply to your organisation to deliver ROI on your learnings
- Networking and peer learning
- Be awarded a Certificate of Completion
- Proudly display the highly valued ADMA Digital Label if you complete the assessment at the end of the program.
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Get access to the classroom
AU$3,895.00 PER PERSON
*Including GST
Member AU$3,311.00 PER PERSON
Course Details
04-03-2026 | 05:00 PM - 13-05-2026 | 12:00 AM
Virtual Classroom
Your instructor
Simone Blakers
Customer Experience Consultant, LiquidCX
Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...