- Virtual Class Room
- Execution
Digital Marketing Certificate: 20 May - 29 July 2026
ADMA's flagship course. Learn from top Australian CMOs and master the strategies behind digital success.
Taught by
Simone Blakers
Meet Australia's most sought-after digital marketing certification – backed by a 100% satisfaction rate.
Over 10 weeks, you’ll master the complete marketing lifecycle under the guidance of leading CMOs.
You'll explore every major digital channel, from website, email, and socials to paid media and SEO. And week by week, you’ll build your own comprehensive marketing strategy – ready to implement the moment you finish the course.
With practical frameworks, CMO intel and a complete strategic plan in hand, you'll be equipped to drive growth across every digital touchpoint.
What you’ll learn
You’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course, you’ll be able to:
- Apply best-practice strategies for email, SEO, social and paid media
- Use data and analytics to make smart decisions and measure performance
- Combine multiple tactics into one cohesive strategy
- Confidently plan and run digital campaigns across platforms
Course Content
Module 1: Week 1 - Strategic Grounding
1. Strategic grounding
- Why digital matters
- Building your digital strategy
- Mapping your customer's journey
- Connecting with your audience
- Segmentation and targeting
Module 2: Week 2 - Content and Media Planning
2. Content and media planning
- Creating a content plan
- Leveraging personalisation
Module 3: Week 3 - Display, Video, Audio, DOOH
3. Display, video, audio, DOOH
- Display and programmatic advertising
- Connected TV and video streaming
- Native ads and content
- Audio, podcasts and music streaming
- Digital out of home
Module 4: Week 4 - Paid and Organic Search
4. Paid and organic search
- Paid search: SEM
- Owned channels: SEO
Module 5: Week 5 - Social Media and Influencer Marketing
5. Social media and influencer marketing
- Paid channels: Social media advertising
- Owned channels: Organic social strategy
- Paid and earned: Influencer marketing
Module 6: Week 6 - Emails, Landing Pages, Websites and Mobile
6. Emails, landing pages, websites and mobile
- Owned channels: Email and SMS
- Building effective landing pages, websites and mobile sites
- Mobile apps and notifications
Module 7: Week 7 - Data & Tech Implementation
7. Data and tech implementation
- Martech overview
- Data collection and integration
- Marketing automation
Module 8: Week 8 - Measurement
8. Measurement
- The digital metrics that matter
- Attribution models
Module 9: Week 9 - Optimisation
9. Optimisation
- Conversion rate optimisation (CRO)
- Attribution strategies
Module 10: Week 10 - Working Practices
10. Working practices
- Agile working methodologies
- Driving innovation
Module 11: Week 11 - Final Session (Optional)
Final assessment (optional)
You'll receive an ADMA Certificate of Completion when you finish the course.
If you want to go further, complete the optional final assessment to earn an ADMA Digital Marketing Certificate Badge – a verified credential you can share on LinkedIn and across your network.
If you choose to complete the assessment, you’ll present your digital marketing strategy to the course instructor in a 20-minute 1-to-1 session.
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Badge up and stand out
Pass the final assessment to receive a verified ADMA digital badge at the end of this course.
Share it on LinkedIn or your social channels to highlight your new skills and boost your professional presence.
Hear from our students
Laura, Senior Marketing Manager
"This course included a broad range of relevant content to improve my knowledge and skills in digital marketing. The lecturer was very knowledgeable and helpful. I particularly liked the practical tools provided as part of the course that I could apply to my own business."
Cassie (Local Government)
"I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms."
Jinger (Federal Government Agency)
"The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear, and the homework was reasonable and well-explained. Highly recommend!"
Joe, Marketing Manager
"I found the course to be very insightful and a really good way to capture as much of the digital marketing landscape as possible. Simone's knowledge was excellent, especially around emerging technologies like AI, and how they’re impacting the industry. The guest speakers were great and helped provide insights into their industry. Overall, I enjoyed the course and would recommend to anyone wanting to get a holistic view of how digital marketing works."
Any questions?
How you’ll learn
This certificate runs over 10 weeks, blending self-paced learning with live expert-led sessions.
Access new content each week - from case studies and group activities to discussion forums and challenges to work through at your own pace.
Then, join a 90-minute live tutorial every week to dive deeper with your instructor, guest speaker and peers.
In the first 6 weeks, you’ll learn directly from Australia’s leading CMOs in unmissable live sessions.
In week 11, you have the option to complete a final assessment. If you pass it, you’ll earn an ADMA Digital Marketing Certificate Badge to share with your network.
Please note: On-demand lectures and resources are available 24/7, but live sessions are not recorded.
Get access to the classroom
AU$3,895.00 PER PERSON
*Including GST
Member AU$3,311.00 PER PERSON
Course Details
20-05-2026 | 05:00 PM - 29-07-2026 | 06:30 PM
Virtual Classroom
Your instructor
Simone Blakers
Customer Experience Consultant, LiquidCX
Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...