Home IQ Education Privacy and Compliance for Marketers Compliance Virtual Class Privacy and Compliance for Marketers Understand the areas of compliance that are most important for marketers today. Download Brochure Instructor: Sarla Fernando Head of Regulatory & Advocacy at ADMA, Sarla is a leader in data governance and digital privacy strategy. Overview Program Who should do this course INVEST IN YOUR MARKETING INTELLIGENCE ENTER CODE EOY23 AT CHECKOUT TO SAVE 30% ON ALL IQ COURSES AND CERTIFICATES Act quickly - this offer ends on 15th December Terms and Conditions apply Compliance Privacy and Compliance for Marketers Two consecutive half days in our virtual classroom. Live, interactive sessions. instructor Sarla Fernando course details 05-12-2023 Advanced Virtual Classrooms / Virtual Class Virtual Classrooms Privacy and Compliance for Marketers 5-6 Dec 2023 05-12-2023 20-02-2024 14-05-2024 ADMA Member $1,500.00 Per Person pp *including GST Non-Member $1,875.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Privacy & Marketing Compliance 20-21 Feb 2024 05-12-2023 20-02-2024 14-05-2024 ADMA Member $1,500.00 Per Person pp *including GST Non-Member $1,875.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Privacy & Marketing Compliance 14-15 May 2024 05-12-2023 20-02-2024 14-05-2024 ADMA Member $1,500.00 Per Person pp *including GST Non-Member $1,875.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST A good understanding of marketing compliance is at the core of being a responsible, intelligent marketer. Marketing and consumer trust go hand in hand. Consumer trust is often centred around how a brand collects, manages and uses consumer data. Consumer trust takes a long time to build but can be lost in a moment or a mistake. Recent data breaches have highlighted that a brand can incur great cost if their business has a data breach. Marketers, who are at the frontline of building and using these datasets, can’t afford to have their brand exposed to data breaches – especially if they are avoidable. The investment in a marketing compliance course will see its returns in many ways. It demonstrates to customers, your board/ business and the regulatory bodies that you take compliance seriously whilst also minimising the risk of data breaches occurring in your business. As laws, technology and the marketing landscape continues to change and develop, this ADMA course will help you understand the fundamental compliance principles, whilst also highlighting what you can expect to change. ADMA advocates for best practice as that ensures that marketers won’t fall short – either of customer expectations or as the law develops. Format: You can complete this course in our virtual classroom over two half-days with an instructor.Next instructor-led course: Tuesday, 5th December and Wednesday 6th December 2023 New format, new content! Updated for data-driven marketers in 2023. NEW Key Course Outcomes Understand the existing framework within Australia that guides your marketing activities Determine the privacy compliance status of your existing customer data and entering a 'Data Collection Contract' Understand the complexities of gathering and using digital data for marketing purposes Course Covers: ADMA’s Privacy and Compliance for Marketers course is designed FOR marketers. This course is designed with data-driven marketers in mind to ensure that you will not only understand what the law says, but (importantly) how to apply it to your everyday tasks. On completion of the course you will have a newfound confidence in how to ensure that your business is complying with the law as it stands and is prepared to implement the changes to come. The course has been refined to include the areas of compliance that are most important for marketers in the industry today. The use of case studies helps demonstrate some of the key problem areas that regulators are focused on. The course provides space to ask questions (real life examples) with an instructor that has legal, digital and data-driven marketing experience (specialising in marketing and privacy compliance). All these elements together will provide an insightful understanding of the content. This Course is Suitable for: Marketers who: Create marketing campaigns that make claims or statements about their brand that fall under Australian Consumer Law; Run competitions (and are subject to Trade Promotion legislation); Use influencer marketing; Collect, manage, use and handle consumer data; Collect categories of data that may be considered to be ‘sensitive’; Use specific channels of data-driven marketing (ie, telemarketing, emails) and don’t want to be a SPAM Act case study; Will be impacted by the deprecation of 3rd party cookies; Send personalised marketing messages; Want to be able to show that they have taken the steps to implement compliance in a responsible manner; Need to be across privacy regulations; Learning Level: This course is at an Advanced Learning level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. Share your achievement At the successful completion of this course you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.