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Australia's largest marketing and advertising association

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FROM
THE
CEO
Is this D-Day for data-driven marketers? The release of the Privacy Act Review Report is a massive moment for us all, both as marketers and as consumers. It’s the first glimpse into what the future of data and privacy in Australia may well look like. And broadly speaking, there’s a lot to be positive about.

Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.

A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies.

Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…

From creating content, buying sponsored posts, and cross-media integration, it's difficult to understand and leverage the right tool in marketing on digital platforms. Presented by Andrea Martens, Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals.

A new year brings new possibilities. So if you’re thinking about taking your marketing career to the next level, developing digital marketing skills might be the way to go.
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