Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 02nd Jun 2025 5 mins ADMA Global Forum returns for 2025 with global futurist Tom Goodwin and Holly Ransom announced as first speakers MEDIA RELEASE - AUSTRALIA: June 2, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) today announces the return of its flagship ADMA Global Forum for 2025. The one-day event takes place on Tuesday, August 5 at Sofitel Wentworth Sydney. Article 29th May 2025 6 mins Regulatory Spotlight: Data privacy, AI and compliance with Kate Friedrich In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving compliance landscape, the implications of AI legislation and how marketers can stay ahead of privacy regulation. 28th May 2025 6 mins Curiosity, connection and leading with impact: Rebecca Darley, Group CMO of TPG Telecom In our latest CMO Spotlight, Rebecca Darley, Group CMO of TPG Telecom, reflects on 25 years of marketing leadership, the power of human connection in a tech-fuelled world and how embracing constant change is key to staying connected with consumers. Article 28th May 2025 6 mins Marketing’s credibility crunch: How CMOs can prove their strategic value Marketing leaders are consistently under pressure to prove their worth. And yet, many CEOs and CFOs remain unconvinced of marketing’s impact – especially in commercial terms. To shift that perception and earn true influence in the boardroom, CMOs must reframe marketing as a driver of business growth. And prove their value where it matters most: the bottom line. Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
Article 03rd Jun 2025 5 minutes Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 02nd Jun 2025 5 mins ADMA Global Forum returns for 2025 with global futurist Tom Goodwin and Holly Ransom announced as first speakers MEDIA RELEASE - AUSTRALIA: June 2, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) today announces the return of its flagship ADMA Global Forum for 2025. The one-day event takes place on Tuesday, August 5 at Sofitel Wentworth Sydney.
Article 29th May 2025 6 mins Regulatory Spotlight: Data privacy, AI and compliance with Kate Friedrich In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving compliance landscape, the implications of AI legislation and how marketers can stay ahead of privacy regulation.
28th May 2025 6 mins Curiosity, connection and leading with impact: Rebecca Darley, Group CMO of TPG Telecom In our latest CMO Spotlight, Rebecca Darley, Group CMO of TPG Telecom, reflects on 25 years of marketing leadership, the power of human connection in a tech-fuelled world and how embracing constant change is key to staying connected with consumers.
Article 28th May 2025 6 mins Marketing’s credibility crunch: How CMOs can prove their strategic value Marketing leaders are consistently under pressure to prove their worth. And yet, many CEOs and CFOs remain unconvinced of marketing’s impact – especially in commercial terms. To shift that perception and earn true influence in the boardroom, CMOs must reframe marketing as a driver of business growth. And prove their value where it matters most: the bottom line.
Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.