Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Article 20th Aug 2025 7 mins ‘We’ve forgotten about the humans’: NAB CMO Natalie Lockwood on upskilling and redefining brand experience Natalie Lockwood, Chief Marketing Officer at NAB, opens up ahead of her appearance at the ADMA Global Forum on September 9 about why marketers need to balance AI innovation with real consumer insights - and why the basics still matter. Member-only CMO Crib Sheet - Privacy Enhancing Technologies (PETS) 18th Aug 2025 5 mins CMO Crib Sheet - Privacy Enhancing Technologies (PETS) Privacy-Enhancing Technologies (PETs) are redefining how organisations unlock the value of data while protecting consumer trust. By enabling secure data analysis, collaboration, and personalisation without exposing sensitive information, PETs help marketers stay compliant with evolving privacy regulations and prepare for a privacy-first future. This is a members-only resource – log in with your member account to view This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Impact of Search on AI 12th Aug 2025 5 mins CMO Crib Sheet - Impact of Search on AI The rise of AI-powered search tools is reshaping how consumers discover and engage with content, reducing reliance on traditional search engines and SEO. Marketers will need to adapt strategies for AI summarisation, recommendation systems, and zero-click results to maintain brand visibility in this changing environment. This is a members-only resource - log in with your member account to view. Press-release 12th Aug 2025 6 mins Global Brand Visionary Paulie Dery Joins Powerhouse Line-up of Keynotes at ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new wave of speakers for ADMA Global Forum 2025 featuring global and disruptive brand leaders, AG1 CMO Paulie Dery and Blackmores Group CMO Joanne Smith. Member-only CMO Crib Sheet - Cookie Deprecation 05th Aug 2025 5 mins CMO Crib Sheet - Cookie Deprecation Third-party cookies are being phased out, and marketers must pivot to privacy-first strategies. This Crib Sheet breaks down what cookie deprecation means, the latest updates from browsers and regulators, and practical steps to stay compliant while maintaining effective targeting. This is a members-only resource - log in with your member account to view. Load More
Press-release 21st Aug 2025 8 mins ADMA and ACS partner with work intelligence platform Reejig for landmark project charting the impact of AI on Australia’s workforce Australia’s peak bodies for marketing and IT – the Association for Data-Driven Marketing and Advertising (ADMA) and the Australian Computer Society (ACS) – have partnered with leading work intelligence provider Reejig for a landmark project to map the impact of AI on workplaces in real-time.
Article 20th Aug 2025 7 mins ‘We’ve forgotten about the humans’: NAB CMO Natalie Lockwood on upskilling and redefining brand experience Natalie Lockwood, Chief Marketing Officer at NAB, opens up ahead of her appearance at the ADMA Global Forum on September 9 about why marketers need to balance AI innovation with real consumer insights - and why the basics still matter.
Member-only CMO Crib Sheet - Privacy Enhancing Technologies (PETS) 18th Aug 2025 5 mins CMO Crib Sheet - Privacy Enhancing Technologies (PETS) Privacy-Enhancing Technologies (PETs) are redefining how organisations unlock the value of data while protecting consumer trust. By enabling secure data analysis, collaboration, and personalisation without exposing sensitive information, PETs help marketers stay compliant with evolving privacy regulations and prepare for a privacy-first future. This is a members-only resource – log in with your member account to view This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Impact of Search on AI 12th Aug 2025 5 mins CMO Crib Sheet - Impact of Search on AI The rise of AI-powered search tools is reshaping how consumers discover and engage with content, reducing reliance on traditional search engines and SEO. Marketers will need to adapt strategies for AI summarisation, recommendation systems, and zero-click results to maintain brand visibility in this changing environment. This is a members-only resource - log in with your member account to view.
Press-release 12th Aug 2025 6 mins Global Brand Visionary Paulie Dery Joins Powerhouse Line-up of Keynotes at ADMA Global Forum 2025 The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new wave of speakers for ADMA Global Forum 2025 featuring global and disruptive brand leaders, AG1 CMO Paulie Dery and Blackmores Group CMO Joanne Smith.
Member-only CMO Crib Sheet - Cookie Deprecation 05th Aug 2025 5 mins CMO Crib Sheet - Cookie Deprecation Third-party cookies are being phased out, and marketers must pivot to privacy-first strategies. This Crib Sheet breaks down what cookie deprecation means, the latest updates from browsers and regulators, and practical steps to stay compliant while maintaining effective targeting. This is a members-only resource - log in with your member account to view.