Home Melissa Hopkins Melissa Hopkins Mel Hopkins is the Chief Marketing and Audience Officer, responsible for driving audience numbers and growth across Seven West Media. Her portfolio includes brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications. One of Australia’s most successful and acclaimed marketers, Hopkins was previously Vice President Marketing CMO at Optus. In 2021, Optus was recognised as Australia’s strongest brand (Campaign Asia) and awarded ‘Marketing Team of the Year’ (Mumbrella). With over 25 years’ global experience both agency and client side, Hopkins has deep consumer and enterprise experience across a wide range of sectors and high-profile brands, and in November 2022 was named #4 in CM050 2022, and in 2021 was awarded ‘APAC Marketer of the Year’ (Campaign Asia). Hopkins is also a strategic advisor to the National Mental Health Commission and an advisory board member at ADMA.