Home Melissa Hopkins Melissa Hopkins Melissa officially joined Optus in November 2016 and leads the team for all customer-facing marketing and engagement. A self-confessed tech-freak, she is renowned for creating impact for brands with bold and ambitious campaigns in complex and challenging environments. In January 2020 Optus was recognised as Australia's strongest brand (Brand Finance) and was awarded 'Mumbrella Marketing Team of the Year'. In November 2020 Melissa was named #3 in CM050 2020. Melissa has extensive global experience working across a range of brands and sectors on both client and agency side. Melissa was the Global Head of Brand for Vodafone in London and previously led brands such as Absolut Vodka, the British Army, Nestle and Fujitsu. Melissa has lived and worked across Europe, Asia Pacific, the U.S and the Middle East. Melissa has been a guest lecturer at London School of Economics; a contributor to Fast Company Magazine and a mentor to various U.S-based start-ups. She is also a strong advocate for mental health and sits on the board of batyr.