Trisca Scott-Branagan 
  Former Head of Personalisation, Group Marketing 
  ANZ

Trisca Scott-Branagan

Former Head of Personalisation, Group Marketing

ANZ


  ANZ

About

With over 20 years’ experience across financial and professional services, Trisca Scott-Branagan has been awarded the Marketing Executive of the Year by CEO Magazine and ranked #5 most innovative CMO by CMO Council Australia. As former Head of Personalisation, Group Marketing at ANZ Bank, she was responsible for building marketing’s personalisation capabilities – that intersection between technology, data and marketing, balanced by people and processes. She is an Advisory Board member of ADMA (Association for Data-Driven Marketing and Advertising), IAPA (Institute of Analytics Professionals of Australia) and the Deakin University School of Marketing.