ADMA encourages industry discussion & input in response to Privacy Act Review Report Home Resources ADMA encourages industry discussion & input in response to Privacy Act Review Report Compliance ADMA encourages industry discussion & input in response to Privacy Act Review Report Australia, March 16 2023: The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act. ADMA, the principal industry body for data-driven marketing and advertising, is aiming to generate more conversation within the industry on this important topic and align its approach in their submission back to the Government. In February, the Attorney General’s Department (AGD) released its “Privacy Act Review Report 2022” outlining 116 proposals in relation to the Privacy Act reform. While ADMA supports many of the proposals, there are some that, in application, could fundamentally change the data-driven marketing and advertising industry as a whole, and may have unintended impact, without achieving what was intended. ADMA believes that, as an industry, now is the time to help inform this government consultation on the impacts certain proposals may have. Andrea Martens, ADMA CEO, comments: “This is a review of an important piece of legislation and it will have a great impact on the Australian data-driven marketing industry. It is crucial that industry has a strong input to help shape the final proposals. That means having a nuanced perspective that considers a wide range of Use Cases, to help the government regulate to achieve the intended outcomes. “As the principal industry body for the data-driven marketing industry ADMA has been taking a leadership position on this topic throughout the Privacy Act Review, consulting and making submissions to the government. We continue to focus on ensuring marketers are compliant within the framework that exists today and apply best practice principles helping prepare their teams for the changes in legislation to come." “It’s a pivotal moment for the industry and consumers, and we are urging a wide range of businesses to share their concerns and examples and have their say on this topic.” The recommendations around direct marketing, targeting and trading require particular attention to help demonstrate the various ways in which application to ordinary (unharmful) business practices will be impacted. To this end, ADMA is asking industry to urgently pull together Use Case scenarios that help demonstrate the practical implications if the recommendations of concern go ahead and become law. The proposed Privacy Act reform is aimed at strengthening the protection of personal information and the control individuals have over their personal information. ADMA supports changes that improve consumer protection while setting best practice and responsible marketing as the standard. ADMA is hosting a series of exclusive roundtable discussions with a range of industry representatives who are focused on the various areas of data-driven marketing that will be most affected if the recommendations are implemented as outlined. These include those responsible for building customer loyalty schemes, Senior Leaders whose teams implement direct marketing, targeting and data-sharing as well as policy experts who sit within business and help their teams navigate regulation. Submissions in response to the Report are due March 31 and ADMA will submit a response that represents the industry’s greatest concerns. ADMA will host a series of webinars in the coming months and remains focused on outlining the potential impact of the proposed changes in ways that are relevant to data-driven marketers. Industry professionals can send Use Case scenarios to [email protected]. ADMA requests these be submitted as soon as possible in order to be included in industry responses. Case studies will be treated as confidential, and any use of the content will be anonymous and not attributed to any brand or individual. 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Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations. Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. Article 29th Jul 2024 8 mins Understanding the ACCCs report on consumer data practices and data firms On 21 May 2024, the eighth instalment of the DPSI interim report was released and according to ACCC Deputy Chair Catriona Lowe, the report “shines a light on a relatively unknown part of the data ecosystem and examines the data products and services supplied by data firms”. Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reforrm To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices. Load More
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Webinar 09th Sep 2024 Understanding the Spam Act in 2024 and beyond webinar Join the ADMA Regulatory and Advocacy team as they provide an update on best practice in the context of contacting and communicating with customers in the channels of e-communications and telemarketing. The session will include some practical steps you can take to ensure that your business and marketing teams continue to meet legal obligations.
Tool-kit 08th Aug 2024 Preparing Marketers for Privacy Reform Information Sheet The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage.
Article 29th Jul 2024 8 mins Understanding the ACCCs report on consumer data practices and data firms On 21 May 2024, the eighth instalment of the DPSI interim report was released and according to ACCC Deputy Chair Catriona Lowe, the report “shines a light on a relatively unknown part of the data ecosystem and examines the data products and services supplied by data firms”.
Article 25th Jul 2024 8 minutes The Privacy Series: A defining change in privacy reforrm To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices.