Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Article 03rd Mar 2021 6 mins Marketing heavyweights join ADMA Advisory Committee Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award. Article 18th Feb 2021 ACCC: Have a say on 6 must-know plans to transform digital advertising The market for digital display advertising in Australia - particularly the dominance of Google - is in the spotlight of Australia’s competition regulator, the ACCC, and ADMA encourages its members that if they want to have some input, they need to make their submission before February 26, 2021. Article 15th Feb 2021 2 mins Australian Email Benchmarks (2020): By Day and Industry Campaign monitor recently published Australian bench marking data for EDM performance which we have found useful. The data contains benchmarks for open rates, click through rates, bounce rates and Article 13th Jan 2021 Nail Loyalty Marketing in the Digital Era ’77% of brands could simply disappear and no-one would care’ – Havas Media Group. Loyalty marketing in the digital era is changing. Consumer expectations and the way they interact with brands has been shaped by companies such as Netflix, Amazon, Uber and Spotify Article 22nd Dec 2020 3 mins Benchmark your social game If you have some time during the break, Tim Hill, founder of social media reporting tool, Social Status, and ADMA instructor, recommends you check out this live Instagram Engagement Rate Benchmark tool. Load More
Article 10th Mar 2021 What Third Party Cookies do and why they matter to data marketing Third party cookie changes can be tough to understand. This guide outlines the changes to cookies, technology and data capture our members should prepare for in 2021, 2022 and beyond.
Article 03rd Mar 2021 6 mins Marketing heavyweights join ADMA Advisory Committee Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.
Article 18th Feb 2021 ACCC: Have a say on 6 must-know plans to transform digital advertising The market for digital display advertising in Australia - particularly the dominance of Google - is in the spotlight of Australia’s competition regulator, the ACCC, and ADMA encourages its members that if they want to have some input, they need to make their submission before February 26, 2021.
Article 15th Feb 2021 2 mins Australian Email Benchmarks (2020): By Day and Industry Campaign monitor recently published Australian bench marking data for EDM performance which we have found useful. The data contains benchmarks for open rates, click through rates, bounce rates and
Article 13th Jan 2021 Nail Loyalty Marketing in the Digital Era ’77% of brands could simply disappear and no-one would care’ – Havas Media Group. Loyalty marketing in the digital era is changing. Consumer expectations and the way they interact with brands has been shaped by companies such as Netflix, Amazon, Uber and Spotify
Article 22nd Dec 2020 3 mins Benchmark your social game If you have some time during the break, Tim Hill, founder of social media reporting tool, Social Status, and ADMA instructor, recommends you check out this live Instagram Engagement Rate Benchmark tool.