Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores. Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data. Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem. Article 07th Jul 2022 5 mins Leaders, are your marketing teams ready to support your FY2023 ambitions? Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV. 06th Jul 2022 25 Download the ADMA IQ Course Guide ADMA IQ's Course Guide is now available - download your copy here. Article 23rd Jun 2022 7 mins ANZ's Kate Young on their ADMA partnership and why marketers should upskill now In a series with ADMA, Mediaweek spoke with Kate Young – the head of customer centricity and capability at ANZ – about their partnership with ADMA and the importance of upskilling for marketers and business leaders. Load More
Article 07th Jul 2022 10 mins Privacy regulator receives complaints about Bunnings, Kmart, Good Guys use of facial technology without consent With Australia’s biggest retailers taking a reputational hit for using facial recognition technology, could there be a lesson for marketers? Privacy regulation is hitting the headlines - and brand reputations -of Australia’s largest retailers, following consumer group CHOICE’s investigation into The GoodGuys, Kmart and Bunnings using facial recognition technology in stores.
Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data.
Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem.
Article 07th Jul 2022 5 mins Leaders, are your marketing teams ready to support your FY2023 ambitions? Finding the right people is a challenge, and onboarding a new team member is both time and cost-intensive - a recent HR benchmark report found the cost to hire a new employee in 2021 was $23,860. Plus, there’s no guarantee these newcomers will be as promising as they were on their CV.
06th Jul 2022 25 Download the ADMA IQ Course Guide ADMA IQ's Course Guide is now available - download your copy here.
Article 23rd Jun 2022 7 mins ANZ's Kate Young on their ADMA partnership and why marketers should upskill now In a series with ADMA, Mediaweek spoke with Kate Young – the head of customer centricity and capability at ANZ – about their partnership with ADMA and the importance of upskilling for marketers and business leaders.