Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 05th Nov 2019 8 mins Jodie Fox on the lessons of Shoes of Prey Shoes of Prey was an Australian ecommerce trailblazer that tried — but ultimately did not succeed — to build the world’s first business based on mass customisation at scale. Article 14th Oct 2019 4 mins Making customer centric practices work for you Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do Article 09th Jul 2019 6 mins July Regulatory Round Up The final report of ACCC's Digital Platforms Inquiry is expected soon and there is plenty of speculation around what regulatory changes it may foreshadow. Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to. Article 29th May 2019 6 mins ABC's Head of Audience Data & Insights talks driving engagement with AI The Australian Broadcasting Association (ABC) is a heritage brand, originating in 1932 as a single radio service in Melbourne to become in current day a multi-platform with four TV channels, radio stations across Australia and an array of digital assets. Load More
Article 05th Nov 2019 5 mins Ogilvy and KFC win AC&E Creativity & Effectiveness Campaign of the Year Pinnacle Award Ogilvy and KFC have won this year’s Creativity & Effectiveness Campaign of the Year for “The greatest loyalty program no one knew they were a part of” at the AC&E Awards, held in Sydney at the end of October.
Article 05th Nov 2019 8 mins Jodie Fox on the lessons of Shoes of Prey Shoes of Prey was an Australian ecommerce trailblazer that tried — but ultimately did not succeed — to build the world’s first business based on mass customisation at scale.
Article 14th Oct 2019 4 mins Making customer centric practices work for you Most of us are pretty comfortable with the idea that customer centricity drives great marketing. When you place the needs and wants of the customer at the heart of all you do
Article 09th Jul 2019 6 mins July Regulatory Round Up The final report of ACCC's Digital Platforms Inquiry is expected soon and there is plenty of speculation around what regulatory changes it may foreshadow.
Article 05th Jun 2019 8 mins Customer Journey Mapping... Get the skills to unlock business growth! According to recent ADMA research, Customer Journey Management is a skill that Australian marketers just aren’t getting enough exposure to.
Article 29th May 2019 6 mins ABC's Head of Audience Data & Insights talks driving engagement with AI The Australian Broadcasting Association (ABC) is a heritage brand, originating in 1932 as a single radio service in Melbourne to become in current day a multi-platform with four TV channels, radio stations across Australia and an array of digital assets.