Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 20th Mar 2019 The Digital Platforms Inquiry - March 2019 Update ADMA recently joined other industry leaders for a Privacy Roundtable with the ACCC and OAIC to discuss Inquiry’s Preliminary Report. Article 20th Mar 2019 4 mins NSW Gratuitous Lotteries For not-for-profit organisations in NSW, a gratuitous lottery is option available where a game of chance competition being run but is not for the purpose of promoting a trade or business. Article 20th Mar 2019 4 mins Spam Act: commercial v factual messages SMS messages face additional scrutiny from the Australian Communications and Media Authority (ACMA) as they are one of the regulator’s current regulatory focus areas. In this practical guidance article, we look at the distinction between commercial and factual messages under the Spam Act. Article 25th Feb 2019 8 mins The Winners of the 2019 AC&E and AMY Awards Announced The return of the of the re-engineered ADMA Creativity & Effectiveness Awards (AC&Es) joined forces with the AMY awards for the first time at last night’s gala dinner event creating a true celebration of creativity, effectiveness and digital excellence. Article 21st Feb 2019 Successful execution of CX demands skilled people and the right technology In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Load More
Article 17th Apr 2019 New-look ADMA IQ coming soon In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.
Article 20th Mar 2019 The Digital Platforms Inquiry - March 2019 Update ADMA recently joined other industry leaders for a Privacy Roundtable with the ACCC and OAIC to discuss Inquiry’s Preliminary Report.
Article 20th Mar 2019 4 mins NSW Gratuitous Lotteries For not-for-profit organisations in NSW, a gratuitous lottery is option available where a game of chance competition being run but is not for the purpose of promoting a trade or business.
Article 20th Mar 2019 4 mins Spam Act: commercial v factual messages SMS messages face additional scrutiny from the Australian Communications and Media Authority (ACMA) as they are one of the regulator’s current regulatory focus areas. In this practical guidance article, we look at the distinction between commercial and factual messages under the Spam Act.
Article 25th Feb 2019 8 mins The Winners of the 2019 AC&E and AMY Awards Announced The return of the of the re-engineered ADMA Creativity & Effectiveness Awards (AC&Es) joined forces with the AMY awards for the first time at last night’s gala dinner event creating a true celebration of creativity, effectiveness and digital excellence.
Article 21st Feb 2019 Successful execution of CX demands skilled people and the right technology In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.