Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google. Article 28th Nov 2022 13 mins 5 marketing metrics groups worth your attention Measuring the effectiveness of your marketing campaigns is important to make sure you reach your goals. But which metrics are worth paying attention to? Article 24th Nov 2022 11 mins The Privacy Act is set for its biggest overhaul ever. Here's how to get ready now. The Privacy Act is set for its biggest overhaul since its inception in 1988. The good news is being proactive now will pay dividends when the changes happen. Article 10th Nov 2022 11 mins The costs of having a data breach just increased (officially) The Privacy Legislation Amendment (Enforcement and other Measures) Bill 2022 (Bill) is now law. The key impact of the Bill is to increase the maximum civil penalty which relate to ‘serious or repeated breaches of the 13 APPs, or the notifiable data breach scheme. Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'. Load More
Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations.
Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google.
Article 28th Nov 2022 13 mins 5 marketing metrics groups worth your attention Measuring the effectiveness of your marketing campaigns is important to make sure you reach your goals. But which metrics are worth paying attention to?
Article 24th Nov 2022 11 mins The Privacy Act is set for its biggest overhaul ever. Here's how to get ready now. The Privacy Act is set for its biggest overhaul since its inception in 1988. The good news is being proactive now will pay dividends when the changes happen.
Article 10th Nov 2022 11 mins The costs of having a data breach just increased (officially) The Privacy Legislation Amendment (Enforcement and other Measures) Bill 2022 (Bill) is now law. The key impact of the Bill is to increase the maximum civil penalty which relate to ‘serious or repeated breaches of the 13 APPs, or the notifiable data breach scheme.
Article 10th Nov 2022 9 mins Toyota: Members Spotlight Tim Rich, Head of Marketing at Toyota Finance Australia, speaks to ADMA about marketing in a constantly evolving digital environment, and how transparency is an opportunity for marketers to 'really help customers'.