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In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving compliance landscape, the implications of AI legislation and how marketers can stay ahead of privacy regulation.
In our latest CMO Spotlight, Rebecca Darley, Group CMO of TPG Telecom, reflects on 25 years of marketing leadership, the power of human connection in a tech-fuelled world and how embracing constant change is key to staying connected with consumers.
To shift that perception and earn true influence in the boardroom, CMOs must reframe marketing as a driver of business growth. And prove their value where it matters most: the bottom line.
