Home Febuary Newsletter 2024 Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry 2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below. Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion. In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen. 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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are. Nominate a star 2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience? Article 27th Mar 2023 5 mins 3 things you need to know about the Spam Act Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails. Article 16th Mar 2023 3 mins ADMA encourages industry discussion & input in response to Privacy Act Review Report The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act. Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know. Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies. Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Load More
Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024 CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Read more
On the job learning vs. facilitated training: Which is needed in 2024 It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. Read more
2024 - A pivotal year for marketers 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Read more
For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Read more
Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience?
Article 27th Mar 2023 5 mins 3 things you need to know about the Spam Act Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails.
Article 16th Mar 2023 3 mins ADMA encourages industry discussion & input in response to Privacy Act Review Report The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act.
Article 23rd Feb 2023 15 mins Privacy Act Review Report proves Australia is paving its own way Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.
Article 23rd Feb 2023 10 mins The evolution of the meta-verse A reason for the recent investment in the Metaverse by Nike, Gucci, BMW, Vans, Stella Artois and Wendy’s is the fear they will join the list of past companies slow to adopt disruptive technologies.
Article 14th Feb 2023 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…