Febuary Newsletter 2024: Challenges for marketers in 2024, what's the best way to upskill at your job? And recognising the talent in our industry
2024 continues to be a year of constant change - it's nothing marketers are unfamiliar with and critically important for us to stay informed. Our ADMA, CEO, Andrea Martens recently appeared on Nine’s new media podcast, ‘Talking Media’ to discuss Privacy Act implications, the demise of cookies, and AI uncertainty. You can click through and listen to the podcast below.
Read more about the challenges marketers are facing in today's data-defined landscape; on-the-job learning vs facilitated training and in celebration of 2024's International Women's Day, nominate a woman in marketing that deserves to be recognised. Collectively we can all #InspireInclusion.
In the month of Valentines', we also look into our love for marketing and appreciate those who make the marketing magic happen.
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Privacy Act implications, demise of cookies and AI uncertainty dominate marketing challenges for 2024
CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape.
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On the job learning vs. facilitated training: Which is needed in 2024
It’s a question of street smarts vs book smarts. Which is more important? The debate continues regarding degrees, certifications, and courses. In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning.
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With International Women’s Day just around the corner we are looking to celebrate all the amazing women in marketing. If you have a colleague, mentor or former marketer you worked with that you would like to nominate now is your chance. Visit here to submit your nomination and we will be in touch with them and feature them on our website (and possibly even on our social channels) making sure everyone knows just what a superstar they are.
2024 - A pivotal year for marketers
2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead.
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For the LOVE of Marketing: ADMA's Advisory Committee reveal their passion for the industry
In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
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ICYMI: Checkout our resouces

The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.

Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you.

Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience?

Nobody likes receiving pointless marketing emails, especially if they haven’t asked for them. Spam legislation exists to set out responsibilities for organisations who send commercial emails.

The Association for Data-driven Marketing and Advertising (ADMA) is calling on the industry to have its say to help shape the Government’s Review of the Privacy Act.

Can’t get your head around the recently-released Privacy Act Review Report and its sweeping raft of changes? Sarla Fernando, ADMA’s Head of Regulatory and Advocacy starts to break down what marketers need to know.