Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions. Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential. Press-release 29th Sep 2025 8 mins ADMA rounds out Advisory Committee with senior marketing leaders from Uber, Westpac and Blackmores Group Media Release – Sydney – October 1, 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has completed its refreshed Advisory Committee, adding three more senior marketers: Lucinda Barlow (Senior Director, Head of International Marketing – APAC, EMEA, Latin America, Uber), Michelle Klein (Chief Growth and Marketing Officer, Westpac) and Joanne Smith (Chief Brand, Innovation and Communications Officer, Blackmores Group). Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data. Article 25th Sep 2025 12 mins Five big things from the ADMA Global Forum This year’s ADMA Global Forum was a festival of big thinking and practical insight, bringing together some of the sharpest minds in marketing to tackle the forces reshaping our industry. From AI and capability to privacy reform and creativity, here’s a snapshot of some of the biggest ideas and bold perspectives shared on stage. Article 25th Sep 2025 9 mins AI is great, but when it comes to marketing, trust is better Recent uses of AI to create models and creators have led everyday consumers to question whether they can believe anything they see any more. Here Dr Sage Kelly, ADMA’s Regulatory & Policy Manager, who has researched consumer relationships with chatbots, asks whether the AI juice is worth the squeeze if you risk losing hard-won trust. Load More
Article 08th Oct 2025 8 mins Prepare now for the SMS sender ID Register Australia is fighting back against SMS scams with the new SMS Sender ID Register. Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions.
Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential.
Press-release 29th Sep 2025 8 mins ADMA rounds out Advisory Committee with senior marketing leaders from Uber, Westpac and Blackmores Group Media Release – Sydney – October 1, 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has completed its refreshed Advisory Committee, adding three more senior marketers: Lucinda Barlow (Senior Director, Head of International Marketing – APAC, EMEA, Latin America, Uber), Michelle Klein (Chief Growth and Marketing Officer, Westpac) and Joanne Smith (Chief Brand, Innovation and Communications Officer, Blackmores Group).
Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data.
Article 25th Sep 2025 12 mins Five big things from the ADMA Global Forum This year’s ADMA Global Forum was a festival of big thinking and practical insight, bringing together some of the sharpest minds in marketing to tackle the forces reshaping our industry. From AI and capability to privacy reform and creativity, here’s a snapshot of some of the biggest ideas and bold perspectives shared on stage.
Article 25th Sep 2025 9 mins AI is great, but when it comes to marketing, trust is better Recent uses of AI to create models and creators have led everyday consumers to question whether they can believe anything they see any more. Here Dr Sage Kelly, ADMA’s Regulatory & Policy Manager, who has researched consumer relationships with chatbots, asks whether the AI juice is worth the squeeze if you risk losing hard-won trust.