Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 28th Aug 2025 7 mins Regulatory Spotlight: Privacy and the power of good governance with Louis Martin In this edition of ADMA’s Regulatory Spotlight, we speak to Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital, about navigating rapid regulatory change, aligning privacy with brand value and using AI responsibly. Article 28th Aug 2025 7 mins The Privacy Series: OAIC Targets Marketing Practices in 2025-26 Regulatory Priorities To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at how the OAIC targets marketing practices in 2025-2026 regulatory priorities. Article 28th Aug 2025 7 mins From guesswork to game plan: How to build a social media strategy that delivers Struggling to cut through on social media? Discover how to build a strategy that gets results, with practical tips, tools and pitfalls to avoid Article 28th Aug 2025 9 minutes The feeling of home: How Qantas built one of Australia’s most loved brands Qantas CMO Petra Perry reveals how brand values, emotive storytelling and authenticity have helped create one of Australia’s most loved brands. Load More
Article 28th Aug 2025 9 minutes Marketers and Emerging Tech: How to Stay Ahead of the OAIC’s Regulatory Priority Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities due to their direct impact on marketing practices.
28th Aug 2025 6 mins Lessons in leadership and leading with strategy: Naysla Edwards, American Express In this edition of ADMA’s CMO Spotlight, we speak to Naysla Edwards, VP of Brand, Marketing & Member Experience at American Express, about how marketers can stay ahead by building community, embracing lifelong learning and using technology with purpose.
Article 28th Aug 2025 7 mins Regulatory Spotlight: Privacy and the power of good governance with Louis Martin In this edition of ADMA’s Regulatory Spotlight, we speak to Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital, about navigating rapid regulatory change, aligning privacy with brand value and using AI responsibly.
Article 28th Aug 2025 7 mins The Privacy Series: OAIC Targets Marketing Practices in 2025-26 Regulatory Priorities To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at how the OAIC targets marketing practices in 2025-2026 regulatory priorities.
Article 28th Aug 2025 7 mins From guesswork to game plan: How to build a social media strategy that delivers Struggling to cut through on social media? Discover how to build a strategy that gets results, with practical tips, tools and pitfalls to avoid
Article 28th Aug 2025 9 minutes The feeling of home: How Qantas built one of Australia’s most loved brands Qantas CMO Petra Perry reveals how brand values, emotive storytelling and authenticity have helped create one of Australia’s most loved brands.