For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry
Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do!
In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.”
Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.”
Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.”
ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing.
Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you.
FIND OUT FIRST, STAY CONNECTED
Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more
You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy.
ADMA has named futurist and global marketing provocateur Tom Goodwin as the first ever internationally-based member of its Advisory Committee (AAC), reinforcing its bold commitment to shaping what’s next for marketers.

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.


This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article.

Join us at ADMA Global Forum 2025, where the industry’s powerhouse thought leaders come together to tackle the biggest challenges shaping the future of marketing. The theme, ‘Elevate – for marketing’s next horizon’, focuses on addressing how we empower marketers to sharpen their edge, build capability, and embrace strategic transformation in an industry reshaped by disruption, innovation and accelerating complexity.

As the industry braces for Privacy Act reform and rapid AI adoption, Daniel Eadon, Associate Director of Marketing Performance at Optus, believes the future of marketing depends on a single principle: trust. Here, he explains how privacy impact assessments, collaboration and common sense will define tomorrow’s best marketers.