Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 15th May 2025 7 minutes The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking. Press-release 12th May 2025 Marcus Evans Announces the 17th CMO ANZ Summit: A Premier Gathering for Marketing Leaders The CMO ANZ Summit 2025, set to take place from July 28-29, 2025, at The Star Gold Coast, Broadbeach, Queensland. This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry. Article 07th May 2025 8 minutes The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 29th Apr 2025 7 mins From fax campaigns to gen AI: Insignia Financial’s Renee Howie on building brands, leading with creativity and embracing change For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global markets, the evolution of marketing tech, and why creative cut-through still reigns supreme. 24th Apr 2025 17 mins Regulatory Spotlight: Understanding privacy, AI and data accountability with Suncorp’s Lachlan Rees This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest regulatory challenges facing marketers, opportunities for growth through transparency and why proactive engagement with regulation is key. Load More
Article 15th May 2025 7 minutes The Privacy Commissioner is ready. Are you? Why now is the time for marketers to prioritise privacy The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), shares what every marketer needs to know - and do - before the regulator comes knocking.
Press-release 12th May 2025 Marcus Evans Announces the 17th CMO ANZ Summit: A Premier Gathering for Marketing Leaders The CMO ANZ Summit 2025, set to take place from July 28-29, 2025, at The Star Gold Coast, Broadbeach, Queensland. This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry.
Article 07th May 2025 8 minutes The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 30th Apr 2025 12 mins The Privacy Series: Privacy Impact Assessments To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 29th Apr 2025 7 mins From fax campaigns to gen AI: Insignia Financial’s Renee Howie on building brands, leading with creativity and embracing change For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global markets, the evolution of marketing tech, and why creative cut-through still reigns supreme.
24th Apr 2025 17 mins Regulatory Spotlight: Understanding privacy, AI and data accountability with Suncorp’s Lachlan Rees This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest regulatory challenges facing marketers, opportunities for growth through transparency and why proactive engagement with regulation is key.