Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 25th Sep 2025 7 mins The new rules of copywriting: How to write well in the AI era AI has changed the way we write. In this article, we explore how to keep your copy sharp, human and impossible to ignore. Article 25th Sep 2025 8 minutes The Great Christmas Contradiction continues… What Your Customers Won't Admit About Christmas (But Their Wallets Will). The Great Christmas Contradiction returns. In this Nine-sponsored piece, discover five festive truths in Aussie spending habits and how brands can tap into the $10.1B Christmas opportunity. 18th Sep 2025 New Zealand - AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership. Article 11th Sep 2025 6 mins The devil really is in the detail when it comes to spam Complying with the Spam Act isn’t as simple as it seems. Learn how an Australian gambling company was fined $4M for sender ID breaches, the ACMA’s expectations for SMS and WhatsApp marketing, and practical steps to meet spam compliance requirements. 08th Sep 2025 AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership. Load More
Article 25th Sep 2025 7 mins The local advantage: Making sense of local area and hyper-local marketing An exploration of local area and hyperlocal marketing: what they are, why they matter and how smart brands use them to drive deeper engagement.
Article 25th Sep 2025 7 mins The new rules of copywriting: How to write well in the AI era AI has changed the way we write. In this article, we explore how to keep your copy sharp, human and impossible to ignore.
Article 25th Sep 2025 8 minutes The Great Christmas Contradiction continues… What Your Customers Won't Admit About Christmas (But Their Wallets Will). The Great Christmas Contradiction returns. In this Nine-sponsored piece, discover five festive truths in Aussie spending habits and how brands can tap into the $10.1B Christmas opportunity.
18th Sep 2025 New Zealand - AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership.
Article 11th Sep 2025 6 mins The devil really is in the detail when it comes to spam Complying with the Spam Act isn’t as simple as it seems. Learn how an Australian gambling company was fined $4M for sender ID breaches, the ACMA’s expectations for SMS and WhatsApp marketing, and practical steps to meet spam compliance requirements.
08th Sep 2025 AI, Talent & Trust: A new blueprint for marketing leadership Gain clarity on AI in marketing. Download ADMA’s AI, Talent & Trust report to explore its impact on skills, teams, and the future of leadership.