Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Ahead of her ADMA Global Forum appearance on September 9, she shares why resilience, creativity and human insight will outlast any hype cycle. Article 04th Sep 2025 7 mins ‘Data is the compass, but insight is the lighthouse’: Joanne Smith on building brands that last From Dove to Blackmores, Joanne Smith has built a career around elevating capability and embedding innovation. Ahead of the ADMA Global Forum, she reveals why marketers need vision, courage and a return to the fundamentals to fuel real growth. Article 01st Sep 2025 7 mins ‘Collaboration, clarity and craft’: Optus’ Emma Jensen on mastering the fundamentals of marketing in a changing world Ahead of her appearance at the ADMA Global Forum on September 9, Optus’ VP of Small Business, Emma Jensen, shares why marketers need to double down on mastering the marketing craft, communicating with clarity and collaborating across their organisation if they want to thrive in a changing world. Article 28th Aug 2025 9 mins The feeling of home: How Qantas built one of Australia’s most loved brands Qantas CMO Petra Perry reveals how brand values, emotive storytelling and authenticity have helped create one of Australia’s most loved brands. Article 28th Aug 2025 9 mins Marketers and emerging tech: How to stay ahead of the OAIC’s regulatory priority Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities due to their direct impact on marketing practices. 28th Aug 2025 6 mins Lessons in leadership and leading with strategy: Naysla Edwards, American Express In this edition of ADMA’s CMO Spotlight, we speak to Naysla Edwards, VP of Brand, Marketing & Member Experience at American Express, about how marketers can stay ahead by building community, embracing lifelong learning and using technology with purpose. Load More
Article 04th Sep 2025 9 mins ‘Stop glorifying busy’: PepsiCo’s Susan Press on human centricity, culture and the corporate athlete PepsiCo’s Susan Press has seen fads come and go in one of the world’s most competitive categories. Ahead of her ADMA Global Forum appearance on September 9, she shares why resilience, creativity and human insight will outlast any hype cycle.
Article 04th Sep 2025 7 mins ‘Data is the compass, but insight is the lighthouse’: Joanne Smith on building brands that last From Dove to Blackmores, Joanne Smith has built a career around elevating capability and embedding innovation. Ahead of the ADMA Global Forum, she reveals why marketers need vision, courage and a return to the fundamentals to fuel real growth.
Article 01st Sep 2025 7 mins ‘Collaboration, clarity and craft’: Optus’ Emma Jensen on mastering the fundamentals of marketing in a changing world Ahead of her appearance at the ADMA Global Forum on September 9, Optus’ VP of Small Business, Emma Jensen, shares why marketers need to double down on mastering the marketing craft, communicating with clarity and collaborating across their organisation if they want to thrive in a changing world.
Article 28th Aug 2025 9 mins The feeling of home: How Qantas built one of Australia’s most loved brands Qantas CMO Petra Perry reveals how brand values, emotive storytelling and authenticity have helped create one of Australia’s most loved brands.
Article 28th Aug 2025 9 mins Marketers and emerging tech: How to stay ahead of the OAIC’s regulatory priority Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities due to their direct impact on marketing practices.
28th Aug 2025 6 mins Lessons in leadership and leading with strategy: Naysla Edwards, American Express In this edition of ADMA’s CMO Spotlight, we speak to Naysla Edwards, VP of Brand, Marketing & Member Experience at American Express, about how marketers can stay ahead by building community, embracing lifelong learning and using technology with purpose.