Home Resources The top skills marketers focussed on in 2024 The top skills marketers focussed on in 2024 Marketers continue to experience the rapid rate of change throughout the industry and the impact that the evolving regulatory landscape will have on our marketing practices. More than ever as the landscape changes, the skills gap across the industry continues to broaden. That’s why many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Privacy and regulatory reforms were top of mind Our most popular course for the year was Privacy and Compliance for Marketers. We’ve been anticipating and preparing for the reforms to start and with the first tranche announced in September, it’s great to see the industry setting themselves up for success by seeking formal training in privacy and compliance. The course is designed with data-driven marketers in mind to ensure that you will not only understand what the law says, but (more importantly) how to apply it to your everyday tasks. On completion of the course, you will have a newfound confidence in how to ensure that your business is complying with the law as it stands and is prepared to implement the changes to come. Crucial copywriting We’ve seen a strong commitment to upskilling in the art of copywriting, with all three of our copywriting courses including Copywriting Essentials, Digital Copywriting Essentials and Copywriting Advanced featuring in the top 10 most enrolled courses this calendar year. Copywriting is an invaluable skill, particularly for marketers as it has the power to connect you with customers and strengthen your brand identity. Whether you’re new to the skill, or are looking to improve on your current capability, an ADMA copywriting course can provide you with the expert guidance you need to write with confidence. Let’s get digital We live in the digital age, so it comes as no surprise that three of our digital focussed courses nabbed a spot in the top 10 most popular courses in 2024. Our Digital Analytics for Marketers course is designed to help marketers understand digital data and tackle a technical topic in a non-technical way. While our Digital Marketing Essentials course will give you a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. Then there is our flagship course – the ADMA Digital Marketing Certificate. It is one of the only digital marketing courses in Australia with top CMOs as guest lecturers and where you’ll learn through real-life case studies and get practical insights into what works in the real world. Consider your customer There has been a strong appetite to better understand the customer experience which is why marketers have enrolled in our Customer Journey Mapping course. In the course, you learn how to put the customer at the centre of your marketing, and to draw insights from data to create a compelling customer experience. Or you can take this one step further, as many have this year, with our Customer Experience Certificate. For many commoditised and competitive industries, designing a differentiated customer experience is critical to success. This certificate will equip you with the knowledge and skills to develop and lead CX programs across your business. Content is king With it being easier than ever before to produce and share content of different varieties across multiple mediums, developing an effective marketing content strategy will see your content not only cutting through, but also converting. That’s why our Content Marketing Strategy course has been so popular in 2024. In the course you’ll learn to write effective content marketing strategies, design content plans, give an impartial critique of creative work, and amplify, measure and optimise your content. All with your customer at the heart of your decision making. So, with 2024 ranging from regulatory reform, to digital, the customer, and beyond, what will be in store for 2025? If you’re in need of some guidance of what to next upskill in, take a look at our article on the top skills for 2025 as predicted by Australia’s leading CMOs and industry experts. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 09th Nov 2021 5 mins New gift card laws for NSW On 18 October 2017, the NSW Government passed the new gift card laws, meaning that NSW businesses will be required to extend the expiry date of gift cards sold in NSW to three years or face penalties of up to $11,000. Article 09th Nov 2021 6 mins 7 steps to writing a good privacy policy If your business is one of the thousands in Australia to which the Australian Privacy Principles apply - those with an annual turnover of $3m+, then there is no doubt that having a good privacy policy in place, no matter where and how you run it, is one of the most important things you need to get right from the start. 05th Nov 2021 Analytics Courses for Marketers Developed by industry experts, our diverse range of analytics course provide you with the skills and knowledge to be a modern digital marketer in 2022 and beyond. Blog FROM THE CEO 27th Oct 2021 4 min Preparing for post-lockdown opportunities I’m incredibly proud to share with you that half of ADMA’s Advisory Committee members have been recognised as the best representatives of Australian marketing at the iconic CMO50. Article 26th Oct 2021 10 mins The time has come for the Privacy Act Review Discussion Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act. Article 25th Oct 2021 4 mins ADMA Advisory Committee members make up five of the top 15 in the CMO50 Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award. Load More
09th Nov 2021 5 mins New gift card laws for NSW On 18 October 2017, the NSW Government passed the new gift card laws, meaning that NSW businesses will be required to extend the expiry date of gift cards sold in NSW to three years or face penalties of up to $11,000.
Article 09th Nov 2021 6 mins 7 steps to writing a good privacy policy If your business is one of the thousands in Australia to which the Australian Privacy Principles apply - those with an annual turnover of $3m+, then there is no doubt that having a good privacy policy in place, no matter where and how you run it, is one of the most important things you need to get right from the start.
05th Nov 2021 Analytics Courses for Marketers Developed by industry experts, our diverse range of analytics course provide you with the skills and knowledge to be a modern digital marketer in 2022 and beyond.
Blog FROM THE CEO 27th Oct 2021 4 min Preparing for post-lockdown opportunities I’m incredibly proud to share with you that half of ADMA’s Advisory Committee members have been recognised as the best representatives of Australian marketing at the iconic CMO50.
Article 26th Oct 2021 10 mins The time has come for the Privacy Act Review Discussion Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act.
Article 25th Oct 2021 4 mins ADMA Advisory Committee members make up five of the top 15 in the CMO50 Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.