Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 10th Sep 2020 6 mins ADMA Professional Skills Census 2020 The marketing industry is evolving at a rapid pace. ADMA has conducted a survey across a broad range of marketing and advertising professionals to determine the most in-demand skills for 2020 and the future. Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics? Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 03rd Sep 2020 10 mins Australian Regulations Evolving to Boost Data Privacy Australian data protection laws have evolved quickly to regulate business data, which was once hyped by The Economist as the ‘new oil’. Article 21st Aug 2020 6 mins Top 3 Skills for Senior Marketers in 2020 The marketing industry is constantly changing, never more so than in 2020 when traditional media and large agencies alike shed staff while brands focus on quickly pivoting to their own digital channels to maintain customer relationships. Article 21st Aug 2020 4 mins Top 3 Skills for Junior Marketers in 2020 Early career marketers in 2020 are working in strange times - pandemics, lockdowns and economic uncertainty have escalated consumers’ love of contactless digital channels, accelerating the changes wrought across the marketing industry over the last five years. Load More
10th Sep 2020 6 mins ADMA Professional Skills Census 2020 The marketing industry is evolving at a rapid pace. ADMA has conducted a survey across a broad range of marketing and advertising professionals to determine the most in-demand skills for 2020 and the future.
Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics?
Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 03rd Sep 2020 10 mins Australian Regulations Evolving to Boost Data Privacy Australian data protection laws have evolved quickly to regulate business data, which was once hyped by The Economist as the ‘new oil’.
Article 21st Aug 2020 6 mins Top 3 Skills for Senior Marketers in 2020 The marketing industry is constantly changing, never more so than in 2020 when traditional media and large agencies alike shed staff while brands focus on quickly pivoting to their own digital channels to maintain customer relationships.
Article 21st Aug 2020 4 mins Top 3 Skills for Junior Marketers in 2020 Early career marketers in 2020 are working in strange times - pandemics, lockdowns and economic uncertainty have escalated consumers’ love of contactless digital channels, accelerating the changes wrought across the marketing industry over the last five years.