ADMA Professional Skills Census 2020
The marketing industry is evolving at a rapid pace. ADMA has conducted a survey across a broad range of marketing and advertising professionals to determine the most in-demand skills for 2020 and the future.
A comprehensive report covering:
- Which skills are considered most important for individual career progression and which are necessary for corporate success?
- Where are the biggest training opportunities?
- Comparison of essential skill sets between B2C vs B2B, company size and Agency vs Client.
- Skills assessed include Data, Channel Management, Strategy & Planning, Content & Creative, Management.
Responses from over 700 individuals, representing a broad cross section of the industry. From start ups to large corporates, across client, agency and vendor companies.