10 Sep 2020

ADMA Professional Skills Census 2020

The marketing industry is evolving at a rapid pace.  ADMA has conducted a survey across a broad range of marketing and advertising professionals to determine the most in-demand skills for 2020 and the future.

A comprehensive report covering:

  • Which skills are considered most important for individual career progression and which are necessary for corporate success? 
  • Where are the biggest training opportunities? 
  • Comparison of essential skill sets between B2C vs B2B, company size and Agency vs Client.
  • Skills assessed include Data, Channel Management, Strategy & Planning, Content & Creative, Management.

Responses from over 700 individuals, representing a broad cross section of the industry. From start ups to large corporates, across client, agency and vendor companies.

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