Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Webinar 18th Aug 2021 3 mins ADMA CMO Lunch Learn Mind The Gap Hear from leading CMOs as they shared their experience, insights and challenges when leading business transformation, plus the wins that were delivered through the strategic development of highly skilled teams. Article 03rd Aug 2021 4 mins Opportunities for Marketers, driven by change Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. 29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and Article 29th Jul 2021 Drawing out the end of third-party cookies must not delay marketers January 2020: Remember when in an announcement about building a more private web, Google outlined the two-year timing of its intention to phase out support of third-party cookies in Chrome? A few weeks later (due to a global pandemic) Australia went into its first lockdown. Article 14th Jul 2021 3 mins Changing Dynamics due to our new Data Landscape The changing data economy has highlighted the new skills we now need as crucial parts of our team to ensure we bolster internal excellence. Understanding who needs to upskill can often be difficult. Load More
Article 19th Aug 2021 How to Ensure You Have a Robust Team As leaders strive to enable business transformation to stay ahead of the rapidly evolving marketing and regulatory landscape, it’s clear that success will come from developing teams with skills that provide a competitive advantage, and set individuals, teams and the business up for the future.
Webinar 18th Aug 2021 3 mins ADMA CMO Lunch Learn Mind The Gap Hear from leading CMOs as they shared their experience, insights and challenges when leading business transformation, plus the wins that were delivered through the strategic development of highly skilled teams.
Article 03rd Aug 2021 4 mins Opportunities for Marketers, driven by change Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and
Article 29th Jul 2021 Drawing out the end of third-party cookies must not delay marketers January 2020: Remember when in an announcement about building a more private web, Google outlined the two-year timing of its intention to phase out support of third-party cookies in Chrome? A few weeks later (due to a global pandemic) Australia went into its first lockdown.
Article 14th Jul 2021 3 mins Changing Dynamics due to our new Data Landscape The changing data economy has highlighted the new skills we now need as crucial parts of our team to ensure we bolster internal excellence. Understanding who needs to upskill can often be difficult.