BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 10th Sep 2020 6 mins ADMA Professional Skills Census 2020 The marketing industry is evolving at a rapid pace. ADMA has conducted a survey across a broad range of marketing and advertising professionals to determine the most in-demand skills for 2020 and the future. Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics? Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 03rd Sep 2020 10 mins Australian Regulations Evolving to Boost Data Privacy Australian data protection laws have evolved quickly to regulate business data, which was once hyped by The Economist as the ‘new oil’. Article 21st Aug 2020 6 mins Top 3 Skills for Senior Marketers in 2020 The marketing industry is constantly changing, never more so than in 2020 when traditional media and large agencies alike shed staff while brands focus on quickly pivoting to their own digital channels to maintain customer relationships. Article 21st Aug 2020 4 mins Top 3 Skills for Junior Marketers in 2020 Early career marketers in 2020 are working in strange times - pandemics, lockdowns and economic uncertainty have escalated consumers’ love of contactless digital channels, accelerating the changes wrought across the marketing industry over the last five years. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
10th Sep 2020 6 mins ADMA Professional Skills Census 2020 The marketing industry is evolving at a rapid pace. ADMA has conducted a survey across a broad range of marketing and advertising professionals to determine the most in-demand skills for 2020 and the future.
Article 09th Sep 2020 6 mins Marketing Skills: What’s hot and what’s not in 2020 With the industry evolving at a rapid pace, a marketer would be forgiven for not knowing what the in-demand skills are in 2020. Is creativity still valued? Are we still talking about AI? What about data analytics?
Article 07th Sep 2020 3 mins Help, my data’s swallowing me whole. Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 03rd Sep 2020 10 mins Australian Regulations Evolving to Boost Data Privacy Australian data protection laws have evolved quickly to regulate business data, which was once hyped by The Economist as the ‘new oil’.
Article 21st Aug 2020 6 mins Top 3 Skills for Senior Marketers in 2020 The marketing industry is constantly changing, never more so than in 2020 when traditional media and large agencies alike shed staff while brands focus on quickly pivoting to their own digital channels to maintain customer relationships.
Article 21st Aug 2020 4 mins Top 3 Skills for Junior Marketers in 2020 Early career marketers in 2020 are working in strange times - pandemics, lockdowns and economic uncertainty have escalated consumers’ love of contactless digital channels, accelerating the changes wrought across the marketing industry over the last five years.