BEST PRACTICE IN DIGITAL MARKETING FOUDATIONS 9 MARCH Campaign Integration WEBINAR Best Practice in Digital Marketing Foundations Have foundational concepts and tactics of digital marketing changed in recent years? From creating content, buying sponsored posts, and cross-media integration, make sure you can leverage the right tools in digital marketing. Capitalise on your digital marketing toolkit, and understand that they're all puzzle pieces to campaign success. Your audience, content, email, innovation, measurement and responsible use of data are keys to achieving your strategic tactics and goals. Delve into how to utilise digital marketing to build trust and keep your campaigns customer-centric. Participants will receive a downloadable toolkit at the end of the webinar. ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns MEET THE SPEAKERS Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking. Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective. Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns. WHO IS THIS WEBINAR FOR? Learning This course is suitable for early-career marketers or beginners in this area. No prior knowledge or access is needed for these courses. Marketers who have some experience in digital but want to grow their confidence or who have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base Marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels Small and medium-sized businesses that are looking to learn more about digital Sales people who need to understand how digital marketing works Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics ADMA Spotlight CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy Awareness Week Privacy series Regulatory Spotlight Resource The Weakest Link Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 21st Aug 2020 6 mins Brand Marketing in a Post-Covid World For brand marketers wanting to build lasting relationships with customers, the Coronavirus pandemic has accelerated the adoption of digital channels - but some experts are warning COVID-19 is going to change not only marketing, but the way we live, work and buy, forever. 05th Aug 2020 7 mins What does the end of third party cookies on Google mean to marketers? On January 14, 2020, Google announced its plan to join Safari and Firefox in blocking third-party cookies in its Chrome web browser. Unlike others, Google intends to take a phased approach to this over two years. Data 04th Aug 2020 7 mins ADMA to gather information and case studies for ACCC digital advertising inquiry The datafication of advertising has forever changed the marketing landscape, with Australia’s ACCC investigating the fairness of online advertising. 29th Jul 2020 3 mins RFM Analysis: Customer Base Segmentation in Email Marketing Even as customer segmentation becomes more popular among email marketing professionals, companies often find themselves struggling to use data tools and segment their audience accurately. Article 20th Jul 2020 15 mins What is SEO and How to Build A Strategy for Your Business How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyses, and ranks your content. 29th Jun 2020 6 mins 5 Steps to Avoid a Data Breach & Improve Data Security Collecting and using personal data - from email addresses through to basic names and addresses - lubricates many marketing models. Load More
ACCESS THE WEBINAR Submit this form to access Best Practice in Digital Marketing Foundations Webinar. WEBINAR DETAILS This webinar has ended. Submit your details to be sent a recording. Facilitated by Andrea Martens and featuring ADMA IQ instructors Kristin Bengtsson and Amanda Kendle, this ADMA webinar is designed for busy marketers who want to deep-dive with the experts to discuss the best practices in digital marketing to ensure it is the best fit to deliver strategic goals. WHAT WILL YOU LEARN? How to leverage marketing tools to effectively achieve strategic objectives Developing and managing best practice across digital campaigns
Andrea Martens Andrea Martens, CEO of ADMA has led high profile brands and portfolios and delivered excellent results through an effective mix of strategy, innovation and creative thinking.
Kristin Bengtsson Kristin, Head of Brand Marketing, Temple & Webster has two decades worth of experience across multiple marketing disciplines, Kristin approaches best practice in digital marketing foundations from a data-driven perspective.
Amanda Kendle Amanda is a social media and blogging trainer and consultant, helping businesses use digital technologies to promote their work effectively. She also provides industry tips and tricks for successfully incorporating digital channels into your campaigns.
21st Aug 2020 6 mins Brand Marketing in a Post-Covid World For brand marketers wanting to build lasting relationships with customers, the Coronavirus pandemic has accelerated the adoption of digital channels - but some experts are warning COVID-19 is going to change not only marketing, but the way we live, work and buy, forever.
05th Aug 2020 7 mins What does the end of third party cookies on Google mean to marketers? On January 14, 2020, Google announced its plan to join Safari and Firefox in blocking third-party cookies in its Chrome web browser. Unlike others, Google intends to take a phased approach to this over two years.
Data 04th Aug 2020 7 mins ADMA to gather information and case studies for ACCC digital advertising inquiry The datafication of advertising has forever changed the marketing landscape, with Australia’s ACCC investigating the fairness of online advertising.
29th Jul 2020 3 mins RFM Analysis: Customer Base Segmentation in Email Marketing Even as customer segmentation becomes more popular among email marketing professionals, companies often find themselves struggling to use data tools and segment their audience accurately.
Article 20th Jul 2020 15 mins What is SEO and How to Build A Strategy for Your Business How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyses, and ranks your content.
29th Jun 2020 6 mins 5 Steps to Avoid a Data Breach & Improve Data Security Collecting and using personal data - from email addresses through to basic names and addresses - lubricates many marketing models.