Home IQ Education Marketing Technology Certificate Marketing Technology Virtual Class Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems. Download brochure Instructors: Michaela Aguilar Overview Program Who should do this course INTERESTED IN ENROLLING? There are no upcoming sessions for the Marketing Technology Certificate. Register your interest for upcoming course dates, and we'll notify you when it opens for enrolment. Register interest Marketing Technology Marketing Technology Certificate 7 instructor-led tutorials over seven weeks in our virtual classroom, with weekly released on-demand lectures, resources and tools instructor Michaela Aguilar Meet your instructors Certificate Instructor Michaela Aguilar Michaela has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes. Recorded Webinar Martech for the Modern Marketer Webinar Join forces with instructor, Michaela Aguilar, along with other industry leaders for an exhilarating journey into the realm of cutting-edge marketing technology that will reshape the way you drive results. New certificate Emerging capability Vetted by industry leaders Related Resource Links Article: Are these five Martech mistakes holding you back? Article: Getting your Martech right is a business imperative Article: Marketers lack important data and Martech skills Webinar: Acronym wars: AI vs ML vs DL Article: Marketing 2025 -The future of skills and technology in marketing About this Course Martech is one of the most complex areas of digital technology. Most organisations find it hard to keep up with. It is meant to be a variety of integrated software solutions supporting mission-critical business and marketing objectives to drive innovation within organisations for the purpose of increasing conversions, revenue and customer lifetime value (CLV). However, despite big investments in martech, many businesses never manage to go beyond the minimal viable product (MVP) stage. The software offering in the martech space has grown to 10,000+ tools and platforms, from multimillion-dollar enterprise solutions to low-cost app solutions. It is hard to keep up with this space. Guest Speakers Guest Speaker Tim Armstrong Director of Digital Capability and Data NOVA Guest speaker Prue Carlton Marketing Strategist Guest speaker Tristan Berthon Solution Strategy Lead at Monks Guest speaker Harold Janson Chief Personalisation Officer at Helium Guest speaker Billy Loizou Area Vice President at Amperity Marketing Technology Certificate at Glance What you will learn Assess business technology needs Review and audit your martech stack Operationalise your platforms and so much more How you will learn it Blended virtual with an expert instructor 9 modules Over 30 hours 3-month access Who will teach it to you Michaela Aguilar Guest speakers Technology is a critical backbone in the modern marketer's toolkit. With complexity increasing, data/privacy/cyber security implications in the mix and change coming at often break-neck speed, it’s crucial that marketers are better equipped with proven frameworks and dedicated training in this domain. This course is designed to strengthen the ‘learned-on-the-job’ Martech specialists with validated frameworks, as well as upskill the generalist marketer with capabilities in Martech strategy and application. If you’ve ever felt intimated by the idea of a technology RFP, confused as to how to get the best out of technology or frustrated that your licensing spend is higher than the results… then this is the course for you. What you will learn This course will empower you to assess the technology needs of your business against your customer segments and journeys. You will be able to have a meaningful conversation with vendors about features, functionality and ease of use and understand how to upskill your team to operationalise your investment to increase conversions and CLV. This course comprises: Readings Video content Project work Interactive activities Interactive quizzes Fortnightly live tutorial with your lecturer Two one-on-one check-in points with your lecturer Course Outcomes This course will demystify martech and help to make the right investment based on your team’s maturity, customer’s journey and your budget. Understand the current martech landscape, its components and terminology Technology trends How to audit and score your current martech stack and decide what is a must have vs nice to have How to go about selecting, buying and phasing technology investments How to go about implementation and operationalising technology How to create and manage a team to execute automation and personalisation Have a meaningful conversation with vendors about features, functionality, and ease of use Understand how to upskill your team to operationalise your investment to increase conversions and customer lifetime value (CLV) Course Covers Module 1: Martech landscape and technology trends Learn the difference between adtech and martech, and the key trends affecting marketing. In this foundational module we define the difference between adtech and martech, explore the evolution of marketing technology and look at key technology trends. Module 2: Unknown to known audiences Understand personalisation and realise your martech vision. Grounding your technology decisions against your strategic vision is the key to having an efficient and effective tech stack. In this module, recognise the importance of personalisation as a primary use case for marketing technology. Module 3: Data value chain and lifecycle Learn how data can be captured, stored and used to power your martech stack. During this module we will explore the types of data that can be captured, where it is stored, how it can be managed to ensure data quality and ultimately how value can be extracted through the application of data-driven marketing. Module 4: Data unification Understand how you can achieve a 360-degree customer view. To achieve a 360-degree customer view, martech needs to be able to unify data. In this module you will learn about the power of a golden records and how a CDP connects unknown and known audiences through identity resolution. Module 5: Customer journeys Learn about consent management, preference centres and the basics of personalised journeys. Explore the best practice application of a customer preference centre and how a CMP can go beyond compliance by helping you build trust and engagement with consumers. Understand the types of personalised journeys, the maturity levels of marketing automation and see examples in action. Module 6: Building a team Effectively build a team with the right roles, responsibilities and opportunity for success. In this module we move beyond the technology, data and strategic requirements and focus on the human resource – the people needed to effectively implement and utilise the MarTech stack. As roles are rapidly evolving and the need for new skillsets constantly emerging, there is an important focus on change management to maximise effectiveness. Module 7: Auditing your martech stack Audit your existing tech stack and digital governance. Before considering any new technology it is important to audit what you already have, considering where you can scale back to become more effective. In this module we also review your digital governance – often problems occurring are not actually to do with the technology, they are actually your data infrastructure, tech setup, legacy systems, partner relationships or internal processes that are impeding your success. Module 8: Operationalising martech A key part of operationalising your tech stack is embracing agile marketing methodologies. This collaborative approach will help unlock the end state of your Target Operating Model (TOM). During this module we will explore different operating models, consider a phased approach to achieving transformation and examine the importance of a Martech Blueprint. Module 9: Buying martech Learn the process of buying marketing technology from use case to adoption. We have now reached our final module in the course, where everything you have learned to date will equip you with the ability to buy the right marketing technology. In this module we focus on creating use cases, selecting vendors, total cost of ownership and most importantly – ensuring successful adoption. Who should do this course? This certificate is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. Share your achievement At the successful completion of this course you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges. FAQs How long is this course? This course has 9 modules and two modules are delivered on a weekly basis. There are 6 learning weeks, with week 7 allocated to the final assessment. Self-paced learning content is released weekly and includes a mix of group activities, case studies, readings, discussion forums, weekly challenges, and comprehension questions at the end of each module. These are available on demand. A feature of the Marketing Technology Certificate is the 90-minute live tutorial (and occasional guest speaker) each week on Wednesday 12.30 pm - 1.00 pm NSW time. All course content will be available for the 6 weeks of your course, for a duration of 3 months total. What dates and times do I need to be online for the tutorial? For the Digital Marketing Certificate starting on 4 June 2025, live-sessions occur weekly on a Wednesday from 12:30 to 2:00 pm NSW time (AEDT). Wednesday, 4 June Wednesday, 11 June Wednesday, 18 June Wednesday, 25 June Wednesday, 2 July Wednesday, 9 July Wednesday, 16 July Tutorials occur weekly on a Wednesday from 12:30-2:00pm AEST Live tutorials are not recorded. How do I access the course? Students can access the course from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online, with lectures released weekly to be watched on-demand. Live tutorials are not recorded. Find out more about ADMA IQ Learning Lab. Will I receive a certificate or award? If you choose to complete and pass the final assessment, you will receive the ADMA Marketing Technology Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online. What if I have technical issues? Please email us at [email protected] What are my payment options? ADMA courses can be purchased via our website using Credit Card, PayPal or Invoice. Choose your option at checkout. Speak with your manager about any professional development allowances you may have, or speak with your accountant to confirm if the course fee is tax-deductible. I can't make the current date. How often do you run this certificate? Please fill out an Expression of Interest to be notified when enrolments for the next Marketing Technology Certificate are available. We recommend you enrol as soon as possible as places are limited! Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Leading Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.
INTERESTED IN ENROLLING? There are no upcoming sessions for the Marketing Technology Certificate. Register your interest for upcoming course dates, and we'll notify you when it opens for enrolment. Register interest
Certificate Instructor Michaela Aguilar Michaela has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes.
Recorded Webinar Martech for the Modern Marketer Webinar Join forces with instructor, Michaela Aguilar, along with other industry leaders for an exhilarating journey into the realm of cutting-edge marketing technology that will reshape the way you drive results.
Related Resource Links Article: Are these five Martech mistakes holding you back? Article: Getting your Martech right is a business imperative Article: Marketers lack important data and Martech skills Webinar: Acronym wars: AI vs ML vs DL Article: Marketing 2025 -The future of skills and technology in marketing About this Course Martech is one of the most complex areas of digital technology. Most organisations find it hard to keep up with. It is meant to be a variety of integrated software solutions supporting mission-critical business and marketing objectives to drive innovation within organisations for the purpose of increasing conversions, revenue and customer lifetime value (CLV). However, despite big investments in martech, many businesses never manage to go beyond the minimal viable product (MVP) stage. The software offering in the martech space has grown to 10,000+ tools and platforms, from multimillion-dollar enterprise solutions to low-cost app solutions. It is hard to keep up with this space.
Share your achievement At the successful completion of this course you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges.
Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Leading Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.