Home IQ Education Marketing Technology Certificate Marketing Technology Virtual Class Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems. Download Brochure Instructors: Michaela Aguilar and Satya Upadhaya Overview Program Who should do this course INVEST IN YOUR MARKETING INTELLIGENCE ENTER CODE EOY23 AT CHECKOUT TO SAVE 30% ON ALL IQ COURSES AND CERTIFICATES Act quickly - this offer ends on 15th December Terms and Conditions apply Marketing Technology Marketing Technology Certificate 10 weeks in our virtual classroom. Includes live virtual sessions and on-demand lectures. instructor Michaela Aguilar and Satya Upadhaya Virtual Classrooms Martech 7 May- 9 July 2024 07-05-2024 ADMA Member $3,750.00 Per Person pp *including GST Non-Member $4,695.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Meet your instructors Certificate Instructor Michaela Aguilar Michaela has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes. Certificate Instructor Satya Upadhyaya Satya Upadhyaya is a martech practitioner who takes pride in taking businesses on the transformation journey from the present state to the future state, building target operating models, and solving business problems Recorded Webinar Martech for the Modern Marketer Webinar Join forces with instructors Michaela Aguilar and Satya Upadhyaya along with other industry leaders for an exhilarating journey into the realm of cutting-edge marketing technology that will reshape the way you drive results. New certificate Emerging capability Vetted by industry leaders Related Resource Links Article: Are these five Martech mistakes holding you back? Article: Getting your Martech right is a business imperative Article: Marketers lack important data and Martech skills Webinar: Acronym wars: AI vs ML vs DL Article: Marketing 2025 -The future of skills and technology in marketing About this Course Martech is one of the most complex areas of digital technology. Most organisations find it hard to keep up with. It is meant to be a variety of integrated software solutions supporting mission-critical business and marketing objectives to drive innovation within organisations for the purpose of increasing conversions, revenue, and customer lifetime value. It is hard to keep up with this space. Guest Speakers Speaker Willem Paling Head of Analytics & AI at IAG Speaker Billy Loizou Area Vice President Amperity Advisor and Podcaster Aris Kinnas Digital Experience and Customer Journeys Director, Accenture Speaker Jason Pallant Senior Lecturer of Marketing at RMIT University Director of Knowledge Enablement at The Lumery Speaker Puneet Srivastava COO Helium Speaker Tim Armstrong Director of Digital Capability and Data NOVA Speaker Cam Strachan Head of Data and Analytics SCA Speaker Prue Carlton Marketing Strategist Speaker Murray Howe Founder of The Markitects Marketing Technology Certificate at Glance What you will learn Assess business technology needs Review and audit your martech stack Operationalise your platforms and so much more How you will learn it Blended virtual with an expert instructor 10 modules Over 30 hours 3-month access Who will teach it to you Michaela Aguilar Satya Upadhyaya Guest speakers Technology is a critical backbone in the modern marketer's toolkit. With complexity increasing, data/privacy/cyber security implications in the mix and change coming at often break-neck speed, it’s crucial that marketers are better equipped with proven frameworks and dedicated training in this domain. This course is designed to strengthen the ‘learned-on-the-job’ MarTech specialists with validated frameworks, as well as upskill the generalist marketer with capabilities in MarTech strategy and application. If you’ve ever felt intimated by the idea of a technology RFP, confused as to how to get the best out of technology or frustrated that your licensing spend is higher than the results… then this is the course for you. What you will learn This course will empower you to assess the technology needs of your business against your customer segments and journeys. You will be able to have a meaningful conversation with vendors about features, functionality and ease of use and understand how to upskill your team to operationalise your investment to increase conversions and CLV This course comprises: Readings Video content Project work Interactive activities Interactive quizzes Fortnightly live tutorial with your lecturer 2 x one-on-one check-ins with your lecturer Course Outcomes This course will demystify martech and help to make the right investment based on your team’s maturity, customer’s journey and your budget. At the completion of this course, you should have gained the knowledge and skills needed to: Understand the current martech landscape, its components and terminology Identify technology trends Audit and score your current martech stack and decide what is a 'must have' vs a 'nice to have' Marketing's role in selecting, buying and phasing technology investments Marketing's role in implementation and operationalising technology Creating and managing a team to execute automation and personalisation Course Covers Module 1: Martech landscape and technology trends Here you'll learn the difference between 'Adtech' and 'Martech' as well as the landscape evolution and trends. Module 2: Unknown to known consumer Identify what type of personalisation your organisation is going to market with and what is the methodology used. Present your key findings in the next session. Module 3: Data and analytics Prepare a list of data assets you would need for a new customer onboarding campaign, and understand what data would be needed to batch in real-time and from which system. Identify gaps in the data discovery processes. Module 4: Data unification Learn how to unify data and create a 360 view, as well as understand the role of a CDP. Module 5: Customer journeys Learn about the types and uses of preference centres and PII management and how to personalise marketing journeys. Module 6: Building a team Learn how to structure a team to operate your martech stack. Understand how to motivate and scale a team to achieve success and how to plan successful digital transformation. Module 7: Auditing and scoring In this module, you will build a business case to consolidate different marketing technologies to streamline your marketing efforts between departments. Module 8: Operationalising martech Learn how to create an operating model for your martech stack Module 9: Buying martech and certification preparation Create RFP documents with a list of key components needed to validate a RFP for a Customer Engagement Platform. Your instructors will get you ready for your certification challenge by providing the right tools and content. Module 10: The presentation For the certification you will present a 20 minute presentation on what you have learnt. Who should do this course? This certificate is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. Share your achievement At the successful completion of this course you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges. FAQs How long is this course? This course has 10 modules and each module is delivered on a weekly basis. There are 9 learning weeks, with week 10 allocated to the final assessment. Self-paced learning content is released weekly and includes a mix of group activities, case studies, readings, discussion forums, weekly challenges, and comprehension questions at the end of each module. These are available on demand. A feature of the Marketing Technology Certificate is the 90-minute live tutorial (and occasional guest speaker) each week on Tuesday 5.00 pm - to 6.30 pm NSW time. All course content will be available for the 10 weeks of your course, for a duration of 6 months total. What dates and times do I need to be online for the tutorial? For the course starting on 8 August 2023... Tuesday, 8 August Tuesday, 15 August Tuesday, 22 August Tuesday, 29 August Tuesday, 5 September Tuesday, 12 September Tuesday, 19 September Tuesday, 26 September Tuesday, 3 October Tuesday, 10 October Tutorials occur weekly on a Tuesday from 5:00-6:30pm AEST Live tutorials are not recorded. For the course starting on 27 Febuary 2024... Tuesday, 27 Febuary Tuesday, 4 March Tuesday, 11 March Tuesday, 18 March Tuesday, 25 March Tuesday, 1 April Tuesday, 8 April Tuesday, 15 April Tuesday, 22 April Tuesday, 29 April Tutorials occur weekly on a Tuesday from 5:00-6:30pm AEST Live tutorials are not recorded. How do I access the course? Students can access the course from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online, with lectures released weekly to be watched on-demand. Live tutorials are not recorded. Find out more about ADMA IQ Learning Lab. Will I receive a certificate or award? If you choose to complete and pass the final assessment, you will receive the ADMA Marketing Technology Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online. What if I have technical issues? Please email us at [email protected] What are my payment options? ADMA courses can be purchased via our website using Credit Card, PayPal or Invoice. Choose your option at checkout. Speak with your manager about any professional development allowances you may have, or speak with your accountant to confirm if the course fee is tax-deductible. I can't make the current date. How often do you run this certificate? Please fill out an Expression of Interest to be notified when enrolments for the next Marketing Technology Certificate are available. We recommend you enrol as soon as possible as places are limited! Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Foundational Developing Implementing Advanced Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Advanced Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.
INVEST IN YOUR MARKETING INTELLIGENCE ENTER CODE EOY23 AT CHECKOUT TO SAVE 30% ON ALL IQ COURSES AND CERTIFICATES Act quickly - this offer ends on 15th December Terms and Conditions apply
Certificate Instructor Michaela Aguilar Michaela has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes.
Certificate Instructor Satya Upadhyaya Satya Upadhyaya is a martech practitioner who takes pride in taking businesses on the transformation journey from the present state to the future state, building target operating models, and solving business problems
Recorded Webinar Martech for the Modern Marketer Webinar Join forces with instructors Michaela Aguilar and Satya Upadhyaya along with other industry leaders for an exhilarating journey into the realm of cutting-edge marketing technology that will reshape the way you drive results.
Related Resource Links Article: Are these five Martech mistakes holding you back? Article: Getting your Martech right is a business imperative Article: Marketers lack important data and Martech skills Webinar: Acronym wars: AI vs ML vs DL Article: Marketing 2025 -The future of skills and technology in marketing About this Course Martech is one of the most complex areas of digital technology. Most organisations find it hard to keep up with. It is meant to be a variety of integrated software solutions supporting mission-critical business and marketing objectives to drive innovation within organisations for the purpose of increasing conversions, revenue, and customer lifetime value. It is hard to keep up with this space.
Speaker Jason Pallant Senior Lecturer of Marketing at RMIT University Director of Knowledge Enablement at The Lumery
Share your achievement At the successful completion of this course you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. Find out more about ADMA Digital Badges.
Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Advanced Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.