Content for Social Networks
Content for Social Networks
Self-paced with 8-10 hours of online content, available for 6 months.
Content for Social Networks
Pick the right content for the right social channel
Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
During this course, you’ll explore the major social media channels and understand how to leverage each one authentically to engage your customers. Realise the capabilities of each social channel and the powerful presence you can establish with them. The course covers Facebook, Instagram, YouTube, LinkedIn, X (Formerly known as Twitter), Snapchat, TikTok and Niche channels like Pinterest, Reddit and Twitch.
Explore key demographics and usage in Australia, content best practice for each channel and learn how to drive engagement & growth.
Key Course Outcomes
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Course Covers:
Delve into each social channel, exploring its purpose, popularity in Australia and reasons why it may be appropriate for some brands and not for others. We've used current best practice examples from effective campaigns to illustrate this.
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Module 1: Social Media Channels
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Module 2: Facebook
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Module 3: Instagram
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Module 4: YouTube
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Module 5: LinkedIn
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Module 6: X (Twitter)
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Module 7: Snapchat
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Module 8: TikTok
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Module 9: Niche Channels
Who should do this course?
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This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking |
What is the class format?
The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
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