Overview Course Modules Meet your instructor Enrol now Campaign Integration Tomorrow's Data-driven Marketer Data-driven. Strategically grounded. Future-ready.Join us in-person at the ADMA Sydney office on 19–20 November 2025 for an immersive learning experience, real-time interactions with instructors and peers, and enhanced networking opportunities. instructor Leigh Shaw Sydney The Data Driven Marketer 19-20 November 2025 19-11-2025 ADMA Member AU$3,395.00 Per Person pp *including GST Non-Member AU$3,995.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Tomorrow's Data-driven Marketer Lead with data and transform your capability—uniting classic marketing expertise with the tools to thrive in a data-driven future.Over two intensive days, this course helps you master the commercial side of marketing. Learn how to connect creativity with commercial outcomes, turn data into strategic influence, and elevate your role as a true business partner. Course Modules Strategy starts with data Learn how to use data to form business priorities and set sharper objectives.Ensure business priorities and KPIs are translated into marketing efforts and marketing goals. Turning data into insights Understand sources of customer information; from data sources, direct feedback & research. Distinguish data from insights, and combine data to uncover actionable insights, and build deeper customer understanding. Storytelling with data Master the art of transforming analysis into both compelling narratives and visual stories that inform, influence and inspire better decisions. Segmenting with data Use segmentation and targeting to plan smart channel strategies and deliver briefs that activate the right audiences. The tools and trust of data Gain fluency with marketing tech, automation tools and compliance frameworks to use data responsibly and effectively. The virtuous data cycle Measure what matters most — long-term brand and customer metrics — to demonstrate marketing’s commercial value. What you’ll gain - by the end of the course, you’ll be able to: Understand how data transforms marketing from a cost line to a growth driver. Uncover how data storytelling can reveal new perspectives and inspire action. Translate analysis into persuasive, visual stories that drive strategic decisions. Follow a structured six-module learning journey that builds from foundation to application. Use AI-powered analysis to identify patterns, trends, and opportunities. Learn to connect data-driven insight with meaningful customer engagement. Marketing today is equal parts art and analytics. Over two days, I guide marketers through using data to uncover opportunities and tell more persuasive stories. It is about building confidence and capability to make smarter, more strategic decisions. Leigh Shaw Partners with marketing teams to bring insights alive commercially Who should attend? This course is ideal for:✓ Marketers who want to build confidence using data to drive strategy and prove impact.✓ Marketing managers and team leads looking to strengthen their team’s commercial and analytical capability.✓ Professionals in brand, digital, or CRM roles seeking to connect data, strategy, and creativity.✓ Anyone ready to bridge classic marketing foundations with modern, data-driven skills. Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape. Andrea Martens CEO, ADMA Turn your data into commercial strategy, grounded in timeless principles and built for future-ready performance. This program gives you the skills to bridge that gap, empowering you to inspire teams, unlock opportunities, and drive measurable growth.Start your Journey Today Explore the NextGen Marketer Series The NextGen Marketer Series The NextGen Marketer Series consists of new ADMA courses that blend timeless marketing principles with the latest in AI, data, and innovation. This is your opportunity to build enduring marketing capability while advancing the skills that will keep you ahead of industry change. Insights. Strategy. Action. In today’s data-rich world, the real competitive edge doesn’t come from more information — it comes from the ability to turn data into insights that spark strategy and action. This is your opportunity to build enduring marketing capability while advancing the skills that will keep you ahead of industry change.
Marketing today is equal parts art and analytics. Over two days, I guide marketers through using data to uncover opportunities and tell more persuasive stories. It is about building confidence and capability to make smarter, more strategic decisions. Leigh Shaw Partners with marketing teams to bring insights alive commercially
Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape. Andrea Martens CEO, ADMA
The NextGen Marketer Series The NextGen Marketer Series consists of new ADMA courses that blend timeless marketing principles with the latest in AI, data, and innovation. This is your opportunity to build enduring marketing capability while advancing the skills that will keep you ahead of industry change.
Insights. Strategy. Action. In today’s data-rich world, the real competitive edge doesn’t come from more information — it comes from the ability to turn data into insights that spark strategy and action. This is your opportunity to build enduring marketing capability while advancing the skills that will keep you ahead of industry change.