Course Overview Course Modules Meet your instructor Enrol now Insights Insights. Strategy. Action. Lead with data. Influence with strategy.Join us in-person at the ADMA Sydney office on 12–13 November 2025 for an immersive learning experience, real-time interactions with instructors and peers, and enhanced networking opportunities. instructor Sharlene Zeederberg Sydney Insight to Strategy to Action 12 and 13 November 2025 12-11-2025 ADMA Member AU$3,361.00 Per Person pp *including GST Non-Member AU$3,955.00 Per Person pp *including GST Can’t make this date? Join our waitlist to be notified when new course dates drop for enrolment. Join the waitlist Insight. Strategy. Action. Turn customer understanding into business growth. In today’s data-rich world, the real competitive edge doesn’t come from more information — it comes from the ability to turn data into insights that spark strategy and action.Insight. Strategy. Action. is an immersive, hands-on program that equips marketers, researchers, and business leaders with the tools to transform customer understanding into growth-driving outcomes. Through interactive workshops, practical frameworks, and real-world examples, you’ll learn how to uncover insights, embed them in strategy, and bring them to life through creative, innovation, and stakeholder engagement. Course Modules Foundations of Insight Moving beyond research to uncover patterns that matter. Building Insight Turning customer behaviour into strategic clarity. Insights into Strategy Aligning insights with marketing goals and business priorities. Insights into Action Applying insights to segmentation, personas, and customer journeys. Innovation & Creative Fuelling ideas through insight-driven briefs. Stakeholder Engagement Telling compelling growth stories that inspire action. What you’ll gain - by the end of the course, you’ll be able to: Spot the difference between data, knowledge, and actionable insight. Uncover customer motivations that unlock business opportunities. Translate insights into powerful marketing strategies aligned with business priorities. Build personas, segment audiences, and map customer journeys. Write insight-driven briefs that fuel innovation and creative breakthroughs. Craft growth stories that win stakeholder buy-in and drive business action. Insight. Strategy. Action. equips marketers, researchers, and business leaders to turn customer understanding into growth, showing how to uncover insights, embed them in strategy, and bring them to life through creativity, innovation, and stakeholder engagement. Sharlene Zeederberg Insight and Research specialist. Focused on turning knowledge into actionable insights. Who Should Attend? This course is ideal for:✓ Marketing, brand, and innovation professionals wanting a sharper strategic edge.✓ Insights and research teams seeking greater business impact.✓ Business leaders connecting customer truth to growth agendas.✓ Anyone shaping marketing plans, creative development, or stakeholder engagement. Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape. Andrea Martens CEO, ADMA Why take this course? Insights that don’t lead to action are wasted. This program gives you the skills to bridge that gap — empowering you to inspire teams, unlock opportunities, and drive measurable growth.Start your Journey Today Explore the NextGen Marketer Series The NextGen Marketer Series The NextGen Marketer Series consists of new ADMA courses that blend timeless marketing principles with the latest in AI, data, and innovation. This is your opportunity to build enduring marketing capability while advancing the skills that will keep you ahead of industry change. Tomorrow's Data-driven Marketer Lead with data and transform your capability—uniting classic marketing expertise with the tools to thrive in a data-driven future. Learn how to connect creativity with commercial outcomes, turn data into strategic influence, and elevate your role as a true business partner.
Insight. Strategy. Action. equips marketers, researchers, and business leaders to turn customer understanding into growth, showing how to uncover insights, embed them in strategy, and bring them to life through creativity, innovation, and stakeholder engagement. Sharlene Zeederberg Insight and Research specialist. Focused on turning knowledge into actionable insights.
Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape. Andrea Martens CEO, ADMA
The NextGen Marketer Series The NextGen Marketer Series consists of new ADMA courses that blend timeless marketing principles with the latest in AI, data, and innovation. This is your opportunity to build enduring marketing capability while advancing the skills that will keep you ahead of industry change.
Tomorrow's Data-driven Marketer Lead with data and transform your capability—uniting classic marketing expertise with the tools to thrive in a data-driven future. Learn how to connect creativity with commercial outcomes, turn data into strategic influence, and elevate your role as a true business partner.