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If your business is one of the thousands in Australia to which the Australian Privacy Principles apply - those with an annual turnover of $3m+, then there is no doubt that having a good privacy policy in place, no matter where and how you run it, is one of the most important things you need to get right from the start.

Developed by industry experts, our diverse range of analytics course provide you with the skills and knowledge to be a modern digital marketer in 2022 and beyond.

FROM
THE
CEO
I’m incredibly proud to share with you that half of ADMA’s Advisory Committee members have been recognised as the best representatives of Australian marketing at the iconic CMO50.

Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act.

Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.

Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions.
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