ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply Home Resources The top skills marketers focussed on in 2024 The top skills marketers focussed on in 2024 Marketers continue to experience the rapid rate of change throughout the industry and the impact that the evolving regulatory landscape will have on our marketing practices. More than ever as the landscape changes, the skills gap across the industry continues to broaden. That’s why many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Privacy and regulatory reforms were top of mind Our most popular course for the year was Privacy and Compliance for Marketers. We’ve been anticipating and preparing for the reforms to start and with the first tranche announced in September, it’s great to see the industry setting themselves up for success by seeking formal training in privacy and compliance. The course is designed with data-driven marketers in mind to ensure that you will not only understand what the law says, but (more importantly) how to apply it to your everyday tasks. On completion of the course, you will have a newfound confidence in how to ensure that your business is complying with the law as it stands and is prepared to implement the changes to come. Crucial copywriting We’ve seen a strong commitment to upskilling in the art of copywriting, with all three of our copywriting courses including Copywriting Essentials, Digital Copywriting Essentials and Copywriting Advanced featuring in the top 10 most enrolled courses this calendar year. Copywriting is an invaluable skill, particularly for marketers as it has the power to connect you with customers and strengthen your brand identity. Whether you’re new to the skill, or are looking to improve on your current capability, an ADMA copywriting course can provide you with the expert guidance you need to write with confidence. Let’s get digital We live in the digital age, so it comes as no surprise that three of our digital focussed courses nabbed a spot in the top 10 most popular courses in 2024. Our Digital Analytics for Marketers course is designed to help marketers understand digital data and tackle a technical topic in a non-technical way. While our Digital Marketing Essentials course will give you a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. Then there is our flagship course – the ADMA Digital Marketing Certificate. It is one of the only digital marketing courses in Australia with top CMOs as guest lecturers and where you’ll learn through real-life case studies and get practical insights into what works in the real world. Consider your customer There has been a strong appetite to better understand the customer experience which is why marketers have enrolled in our Customer Journey Mapping course. In the course, you learn how to put the customer at the centre of your marketing, and to draw insights from data to create a compelling customer experience. Or you can take this one step further, as many have this year, with our Customer Experience Certificate. For many commoditised and competitive industries, designing a differentiated customer experience is critical to success. This certificate will equip you with the knowledge and skills to develop and lead CX programs across your business. Content is king With it being easier than ever before to produce and share content of different varieties across multiple mediums, developing an effective marketing content strategy will see your content not only cutting through, but also converting. That’s why our Content Marketing Strategy course has been so popular in 2024. In the course you’ll learn to write effective content marketing strategies, design content plans, give an impartial critique of creative work, and amplify, measure and optimise your content. All with your customer at the heart of your decision making. So, with 2024 ranging from regulatory reform, to digital, the customer, and beyond, what will be in store for 2025? If you’re in need of some guidance of what to next upskill in, take a look at our article on the top skills for 2025 as predicted by Australia’s leading CMOs and industry experts. 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ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future. Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach. Article 25th Nov 2024 10 mins Dark patterns and behavioural science: Where’s the ethical line? Discover how to navigate the fine line between persuasion and manipulation in marketing, with insights from experts on ethical strategies. Article 25th Nov 2024 13 mins The top skills needed by marketers in 2025 Highly regarded industry experts and Australia's top CMOs and marketing leaders weigh in on what they see as the most necessary skills to elevate for the future of marketing. Article 25th Nov 2024 9 mins The Privacy Series: Pixels perpetuating privacy concerns To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
ADMA IQ END OF YEAR SALE Apply the code POWERUP30 at checkout* to save on all ADMA IQ courses and certificates. Upskill with courses and certificates curated for industry, by industry. This offer ends 20 December 2024. *Terms and conditions apply
Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future.
Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year.
Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach.
Article 25th Nov 2024 10 mins Dark patterns and behavioural science: Where’s the ethical line? Discover how to navigate the fine line between persuasion and manipulation in marketing, with insights from experts on ethical strategies.
Article 25th Nov 2024 13 mins The top skills needed by marketers in 2025 Highly regarded industry experts and Australia's top CMOs and marketing leaders weigh in on what they see as the most necessary skills to elevate for the future of marketing.
Article 25th Nov 2024 9 mins The Privacy Series: Pixels perpetuating privacy concerns To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.