Home Resources Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Compliance Privacy Awareness Week: Why it matters and why ADMA is a proud supporter In an increasingly data-driven world, privacy is no longer a niche concern. Rather, it is a foundational right and a shared responsibility. From the way we communicate and connect online, to how we transact and establish behavioural patterns, our personal information is constantly monitored and collected. That’s why Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Why Privacy Awareness Week is important for organisations Privacy Awareness Week plays a critical role in educating organisations about the importance of safeguarding personal information. With cyber threats on the rise and data breaches making headlines, Australians are increasingly concerned about how their information is collected, stored, and used. PAW helps address privacy concerns by providing practical tools, resources and clear guidance to help organisations build a culture of privacy from the inside out. Whether it’s training staff, updating policies or tightening data governance, the week serves as a catalyst for organisations to assess their privacy position and take actionable steps to strengthen it. Why privacy is everyone’s business Gone are the days when privacy was just in the remit of IT teams or legal departments. Today, every stakeholder has a role to play, making privacy everyone’s business. This is particularly true for marketers who are on the frontline when it comes to consumer data. The way personal information is managed is critical. Mishandling it can erode customer trust, damage reputations, and even incur significant penalties under Australia’s privacy laws. Both consumers and the law expect brands to be transparent, ethical and responsible with their data. If businesses want customer loyalty, they need to earn it and that starts with privacy. The PAW theme, ‘Privacy – it’s everyone’s business’, is a call to action for businesses to embed privacy into their operations, culture, and customer interactions. The theme also serves as a reminder to individuals that they have the right, and responsibility, to understand and control how their data is used as well. Why ADMA is supporting Privacy Awareness Week At ADMA, we champion best practice in responsible marketing, including privacy. Data-driven marketing is the foundation of our DNA and we believe brands that respect and protect customer data don't just meet regulatory standards, they outperform those that don’t. Supporting PAW reinforces that we’re committed to helping our members navigate evolving privacy expectations and regulations. By signing up as a PAW supporter, we’re highlighting our belief that privacy is not just a legal requirement, but a business imperative. Throughout Privacy Awareness Week, we’ll be sharing resources and amplifying the conversation around ethical data practices. When organisations get privacy right, they don’t just comply, they build trust and lead. Privacy Awareness Week is your opportunity to demonstrate leadership and accountability. Whether you’re starting your privacy education journey from scratch, or due for a reboot, join us in making privacy a priority. A strong privacy culture isn’t just good practice, it is smart business. Want to sharpen your privacy and compliance skills? Check out our regulatory course offering with a range of options to suit your needs. From our online short courses to our more comprehensive Privacy and Compliance for Marketers course, ADMA has your regulatory upskilling needs sorted. 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Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today. Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources. Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards. Load More
Article 17th Jul 2025 7 mins No CMO is an island: Why collaboration is more important than ever to marketing leadership In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and clarity are redefining what it means to lead in marketing today.
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government Despite being viewed as the privacy watchdog, the Government is not immune from contributing weaknesses to the data privacy chain. In this article, we explore three core weaknesses the Government contributes to the data privacy chain, being regulatory lag, unclear regulatory expectations, and limited privacy education and resources.
Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency.
Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 22nd May 2025 6 mins The Weakest Link Series: The Agency Agencies often act as an executional extension of a brand’s marketing team, and in doing so, they regularly handle personal and/or sensitive consumer information. In this article, we explore three key weaknesses agencies contribute to the privacy chain including fragmented accountability, a culture of speed over security, and inconsistent data handling standards.