Home Privacy Awareness Week Hear from ADMA's Regulatory and Advocacy Working Group Members More about PAW Privacy Resources Privacy Awareness Week In an increasingly data-driven world, privacy is no longer a niche concern. Rather, it is a foundational right and a shared responsibility. From the way we communicate and connect online, to how we transact and establish behavioural patterns, our personal information is constantly monitored and collected. That’s why Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Be sure to read about why Privacy Awareness Week is important and why ADMA is a proud supporter in this article. Hear from members of ADMA's Regulatory and Advocacy Working Group... Andrea Martens, CEO, ADMA "At ADMA, we believe privacy isn’t just a compliance obligation — it’s a core principle of ethical, consumer-centric marketing. When businesses put consumer privacy first, they build trust, enable innovation, and empower individuals. In today’s data-driven world, our industry has a responsibility to lead. Supporting Privacy Awareness Week reflects our commitment to helping organisations centre privacy in their consumer strategies — not only to meet regulatory standards, but to build lasting relationships grounded in transparency, accountability, and respect." Peter Leonard Principal, Data Synergies Pty Limited "Australians reasonably expect personal information about them to remain private and to be used only for fair and explained purposes. Businesses and government agencies must be transparent and trustworthy in their handling of personal information - not just to protect individual rights, but also because improving productivity in the Australian economy depends upon controlled flows of personal information to enable efficient provision of products and services. Strong, balanced privacy laws help build trustworthiness and productive efficiency." Sarla Fernando Deputy Chair, ADMA's Regulatory and Advocacy Working Group "Prioritising privacy in your business shouldn’t wait for reform to be formalised. It is what is right for the customer and the business now. Keep the momentum going and apply best practice today. There is no downside to taking that approach." Lachlan Rees Manager - Government and Public Policy, Suncorp "Privacy is crucial to building trust in organisations. In our increasingly data-based society, consumers have never been more aware of and concerned about how organisations collect, use and share information. Being transparent about how information is used and demonstrating that consumers can have confidence that organisations will do the right thing with information about them is crucial to building trust, organisational value propositions, and ability to deliver growth." Louis Martin, General Manager: Privacy & Customer Trust and OneData, Wesfarmers OneDigital "Privacy Awareness Week reinforces what we at ADMA have long championed - that being a responsible data custodian is fundamental to building customer trust and driving sustainable business growth in the digital economy. Privacy isn't just about compliance. It's a competitive advantage that enables more meaningful customer relationships built on transparency and respect." Simon Wickson, Head of Privacy Strategy & Data, Woolworths Group "Protecting personal information will be ever more crucial for building and maintaining customer trust, which in turn can provide a significant competitive advantage in today's digital and data-conscious market. When organisations demonstrate a strong commitment to protecting their data, it builds trust and confidence contributing to value. Conversely, a privacy breach erodes trust rapidly and can be very difficult to regain!" Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week plays a critical role in educating organisations about the importance of safeguarding personal information. PAW helps address privacy concerns by providing practical tools, resources and clear guidance to help organisations build a culture of privacy from the inside out. Read more Explore our Privacy Resources The Privacy Series This article series deep dives into the key components set to update the Privacy Act to help marketers understand what the reforms mean for them and their businesses. The Weakest Link Series In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall. Regulatory Spotlight In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance. Webinars Here you will find episodes that bring an ongoing conversation that delves into the skillsets, toolsets, and mindsets that marketing professionals will require to succeed today, and in the future. Courses Our course offerings are vetted by industry leaders and tailored to meet the evolving demands of the marketing landscape. Ensure that your business stays compliant and builds consumer trust. Quizzes ADMA’s interactive privacy quizzes are designed to challenge and sharpen your knowledge across the key areas marketers need to know. Test your knowledge and find out how privacy-savvy you really are. Resources We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.
Andrea Martens, CEO, ADMA "At ADMA, we believe privacy isn’t just a compliance obligation — it’s a core principle of ethical, consumer-centric marketing. When businesses put consumer privacy first, they build trust, enable innovation, and empower individuals. In today’s data-driven world, our industry has a responsibility to lead. Supporting Privacy Awareness Week reflects our commitment to helping organisations centre privacy in their consumer strategies — not only to meet regulatory standards, but to build lasting relationships grounded in transparency, accountability, and respect."
Peter Leonard Principal, Data Synergies Pty Limited "Australians reasonably expect personal information about them to remain private and to be used only for fair and explained purposes. Businesses and government agencies must be transparent and trustworthy in their handling of personal information - not just to protect individual rights, but also because improving productivity in the Australian economy depends upon controlled flows of personal information to enable efficient provision of products and services. Strong, balanced privacy laws help build trustworthiness and productive efficiency."
Sarla Fernando Deputy Chair, ADMA's Regulatory and Advocacy Working Group "Prioritising privacy in your business shouldn’t wait for reform to be formalised. It is what is right for the customer and the business now. Keep the momentum going and apply best practice today. There is no downside to taking that approach."
Lachlan Rees Manager - Government and Public Policy, Suncorp "Privacy is crucial to building trust in organisations. In our increasingly data-based society, consumers have never been more aware of and concerned about how organisations collect, use and share information. Being transparent about how information is used and demonstrating that consumers can have confidence that organisations will do the right thing with information about them is crucial to building trust, organisational value propositions, and ability to deliver growth."
Louis Martin, General Manager: Privacy & Customer Trust and OneData, Wesfarmers OneDigital "Privacy Awareness Week reinforces what we at ADMA have long championed - that being a responsible data custodian is fundamental to building customer trust and driving sustainable business growth in the digital economy. Privacy isn't just about compliance. It's a competitive advantage that enables more meaningful customer relationships built on transparency and respect."
Simon Wickson, Head of Privacy Strategy & Data, Woolworths Group "Protecting personal information will be ever more crucial for building and maintaining customer trust, which in turn can provide a significant competitive advantage in today's digital and data-conscious market. When organisations demonstrate a strong commitment to protecting their data, it builds trust and confidence contributing to value. Conversely, a privacy breach erodes trust rapidly and can be very difficult to regain!"
Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week plays a critical role in educating organisations about the importance of safeguarding personal information. PAW helps address privacy concerns by providing practical tools, resources and clear guidance to help organisations build a culture of privacy from the inside out. Read more
The Privacy Series This article series deep dives into the key components set to update the Privacy Act to help marketers understand what the reforms mean for them and their businesses.
The Weakest Link Series In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall.
Regulatory Spotlight In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance.
Webinars Here you will find episodes that bring an ongoing conversation that delves into the skillsets, toolsets, and mindsets that marketing professionals will require to succeed today, and in the future.
Courses Our course offerings are vetted by industry leaders and tailored to meet the evolving demands of the marketing landscape. Ensure that your business stays compliant and builds consumer trust.
Quizzes ADMA’s interactive privacy quizzes are designed to challenge and sharpen your knowledge across the key areas marketers need to know. Test your knowledge and find out how privacy-savvy you really are.
Resources We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.