Meet ADMA’s Regulatory & Advocacy Working Group Home Resources Meet ADMA's Regulatory & Advocacy Working Group Compliance Meet ADMA’s Regulatory & Advocacy Working Group The digital economy is expanding at a phenomenal rate, with new technology and platforms profoundly changing the marketing landscape. It’s more critical than ever that regulation keeps up with this evolution. As the principal body for data-driven marketing and advertising, ADMA continues to strive to champion on behalf of the industry. ADMA knows that a good understanding of compliance obligations and how regulation is developing is key to intelligent marketing. Marketing that is responsible all around: to the consumer in building consumer trust, to the organisations in operating with efficiency and optimisation within their compliance responsibilities, and to the marketer themselves upskilling their knowledge base. We continue to build our members’ understanding of broad industry issues particularly in regulation and compliance and we advocate on behalf of the sector to give members a voice in the conversations that matter most. We do this with guidance from regulatory experts and senior leaders who represent our members and the technology platforms that are instrumental in shaping the industry. That’s why we developed the ADMA Regulatory & Advocacy Working Group (ARAWG) and Tech (Sub)-Working Group. The ARAWG provide ADMA with information related to the pillar of industry they represent, their experience and perspective on issues the data-driven marketing and advertising industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry. Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG will also guide ADMA’s general advocacy, regulatory and compliance support and help tailor our education offering. Chaired by Privacy and Data expert Peter Leonard and Co-Chaired by CMO Jo Boundy (ex-Qantas, now CBA), the ARAWG will help us best represent, educate and empower our members and organisations in the industry. Given the highly influential role of Global Technology Platforms (GTP) in marketing and the increasing focus that regulators place on GTPs, ADMA, while remaining platform agnostic, works closely with them to get a well-rounded perspective on the industry – allowing us to make well-informed and relevant recommendations. The ADMA Sub-Working Group is currently made up of some of GTP’s most influential leaders from the platforms that have been the subject of key audit, enquiries and industry reports. Representing Google is Erin Tavallai, AUNZ Privacy Lead and Samantha Yorke, Government Affairs and Public Policy and representing Meta is Josh Machin, Head of Public Policy. Meet the members Regulatory & Advocacy Working Group Chair: Peter Leonard Principal, Data Synergies Pty Limited, Professor of Practice, UNSW Business School; Consultant, Gilbert & Tobin Lawyers Vice-Chair: Jo Boundy,Chief Marketing Officer, Commonwealth Bank of Australia Micheil Brodie General Manager Social Responsibility, The Star Entertainment Group Tim Clark Senior Manager Marketing, AGL Sarla Fernando Head of Regulatory & Advocacy Advisory, ADMA Angela Greenwood, Senior Director, Acquisition & Customer Marketing, Optus Joshua Lowcock, Global Chief Media Officer, UM Worldwide (based in New York) Lachlan Rees Manager – Government, Public Policy & Sustainability, Suncorp Group Simon Wickson Head of Marketing Advisory, Woolworths Group (WooliesX) Kate Friedrich Head of Legal & HR, Qantas Loyalty Sub-Working Group Josh Machin Head of Public Policy, Meta Erin Tavallai AUNZ Privacy Lead, Google Samantha Yorke Government Affairs and Public Policy, Google Find out more FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans. Article 25th Jun 2025 7 mins The Weakest Link Series: The Government ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party? In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles. Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article. Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency. Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Load More
Article 25th Jun 2025 9 minutes The Privacy Series: Data breach response plan To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. This month we look at data breach response plans.
Article 25th Jun 2025 7 mins The Weakest Link Series: The Government ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party? In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall through their own roles.
Article 25th Jun 2025 7 minutes Privacy Awareness Week 2025: From Awareness to Action This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper, systemic action. The week was a flurry of activity by all supporters. Read all about it in this article.
Article 12th Jun 2025 5 mins Privacy Awareness Week: Why it matters and why ADMA is a proud supporter Privacy Awareness Week (PAW), running from Monday 16 June to Sunday 22 June 2025, is so important. With the theme ‘Privacy – it’s everyone’s business’, this annual initiative led by the Office of the Australian Information Commissioner (OAIC) is a timely reminder that privacy isn't just a compliance checkbox. It is a commitment to trust and transparency.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 22nd May 2025 10 mins The Privacy Series: The Children’s Online Privacy Code To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.