Meet ADMA’s Regulatory & Advocacy Working Group

The digital economy is expanding at a phenomenal rate, with new technology and platforms profoundly changing the marketing landscape. It’s more critical than ever that regulation keeps up with this evolution.

As the principal body for data-driven marketing and advertising, ADMA continues to strive to champion on behalf of the industry. ADMA knows that a good understanding of compliance obligations and how regulation is developing is key to intelligent marketing. Marketing that is responsible all around: to the consumer in building consumer trust, to the organisations in operating with efficiency and optimisation within their compliance responsibilities, and to the marketer themselves upskilling their knowledge base. We continue to build our members’ understanding of broad industry issues particularly in regulation and compliance and we advocate on behalf of the sector to give members a voice in the conversations that matter most. 

We do this with guidance from regulatory experts and senior leaders who represent our members and the technology platforms that are instrumental in shaping the industry.

That’s why we developed the ADMA Regulatory & Advocacy Working Group (ARAWG) and Tech (Sub)-Working Group.

The ARAWG provide ADMA with information related to the pillar of industry they represent, their experience and perspective on issues the data-driven marketing and advertising industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry. Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG will also guide ADMA’s general advocacy, regulatory and compliance support and help tailor our education offering. 

Chaired by Privacy and Data expert Peter Leonard and Co-Chaired by CMO Jo Boundy (ex-Qantas, now CBA), the ARAWG will help us best represent, educate and empower our members and organisations in the industry. 

Given the highly influential role of Global Technology Platforms (GTP) in marketing and the increasing focus that regulators place on GTPs, ADMA, while remaining platform agnostic, works closely with them to get a well-rounded perspective on the industry – allowing us to make well-informed and relevant recommendations. The ADMA Sub-Working Group is currently made up of some of GTP’s most influential leaders from the platforms that have been the subject of key audit, enquiries and industry reports. Representing Google is Erin Tavallai, AUNZ Privacy Lead and Samantha Yorke, Government Affairs and Public Policy and representing Meta is Josh Machin, Head of Public Policy. 

Meet the members 

Regulatory & Advocacy Working Group

• Chair: Peter Leonard Principal, Data Synergies Pty Limited, Professor of Practice, UNSW Business School; Consultant, Gilbert & Tobin Lawyers

• Vice-Chair: Jo Boundy,Chief Marketing Officer, Commonwealth Bank of Australia

• Micheil Brodie General Manager Social Responsibility, The Star Entertainment Group

• Tim Clark Senior Manager Marketing, AGL

• Sarla Fernando Head of Regulatory & Advocacy Advisory, ADMA

• Angela Greenwood, Senior Director, Acquisition & Customer Marketing, Optus

• Joshua Lowcock, Global Chief Media Officer, UM Worldwide (based in New York)

• Lachlan Rees Manager – Government, Public Policy & Sustainability, Suncorp Group

• Simon Wickson Head of Marketing Advisory, Woolworths Group (WooliesX)

• Kate Friedrich Head of Legal & HR, Qantas Loyalty

Sub-Working Group

• Josh Machin Head of Public Policy, Meta

• Erin Tavallai AUNZ Privacy Lead, Google 

• Samantha Yorke Government Affairs and Public Policy, Google

Find out more